In partnership with Viacom, Time Warner Cable is celebrating the return of the popular TV Land series , ‘Hot in Cleveland’, with the debut of a national TV spot created to highlight Time Warner Cable’s TWC TV™ app.
The 30-second spot finds the show’s four lead characters, played by Betty White, Valerie Bertinelli, Wendie Malick and Jane Leeves, discovering their flight to Cleveland has been delayed. Frustrated, one of the women says she wishes she could catch up on her favorite show, ‘Hot in Cleveland’. Sitting nearby, Time Warner Cable’s head coach, Bill Cowher, overhears this and introduces them to the TWC TV app on his iPad, which lets them watch select programming outside of the home, including ‘Hot in Cleveland’.
“We’re thrilled to partner with Viacom in bringing our customers the very best entertainment experience with TWC TV,” said Jeffrey A. Hirsch, Time Warner Cable’s Executive Vice President and Chief Marketing and Sales Officer, Residential Services. “Customers won’t have to miss a minute of the hilarious new season of ‘Hot in Cleveland’ on their favorite device whenever and wherever they are.”
“All of us at TV Land and ‘Hot in Cleveland’ are excited to participate in this incredibly creative campaign,” states Larry W. Jones, President, TV Land. “Time Warner Cable has come up with unique ways to utilize casts from hit TV series that have infiltrated pop culture. It's this kind of innovation that makes today the true golden age of television, where viewers can connect with the content they love on many different platforms.”In addition, Time Warner Cable will host a national sweepstakes for a chance to win a walk-on role on the fifth season of ‘Hot in Cleveland’. More information will be available in the upcoming weeks on Time Warner Cable Exclusives. Customers across the TWC footprint can view the TV spot on TWC’s YouTube channel www.youtube.com/twc. For more information on the app, please visit the TWC TV page. About Time Warner Cable Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com and www.twcmedia.com. About “Hot in Cleveland” and TV Land Debuting June 2010, Hot in Cleveland’s premiere episode was the highest-rated telecast in TV Land’s history. Through its past three full seasons, Hot in Cleveland averaged 3 million total viewers, according to Nielsen. The fourth season of Hot in Cleveland can currently be seen Wednesday nights at 10pm ET/PT on TV Land. The cast of Hot in Cleveland has been honored with numerous awards since its initial premiere including a People’s Choice Award for Favorite Cable TV Comedy. The series was also awarded a Creative Arts Emmy® Award for Outstanding Art Direction for a Multi-Camera Series. Additionally, Betty White received three Screen Actors Guild Award® nominations and two wins for Outstanding Performance by a Female Actor in a Comedy Series for her performance as “Elka Ostrovsky.” White was also nominated for an Emmy® Award in 2011 for Outstanding Supporting Actress in a Comedy Series for the same role. Filmed in front of a live audience, Hot in Cleveland is executive produced by Emmy® Award-winner Sean Hayes and Todd Milliner of Hazy Mills Productions and is helmed by Emmy® Award-winning Suzanne Martin (“Frasier,” “Ellen”) serving as executive producer, show runner and writer. Lynda Obst also serves as executive producer, and Larry W. Jones and Keith Cox are executive producers for TV Land. “Hot in Cleveland” is currently seen around the world in over 190 countries. Now seen in over 98 million U.S. homes, TV Land is the programming destination featuring the best in entertainment on all platforms for consumers in their 40s and 50s. TV Land is a unit of Viacom (NASDAQ: VIA, VIAB).
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