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DISH And Southwest Airlines Announced Today "TV Flies Free" Courtesy Of DISH. The Screenshot Shows The In-flight TV Experience Aboard A Southwest Flight July 1, 2013. (Graphic: Business Wire)

Stocks in this article: DISHLUV

In-air access to live TV, on-demand programming and Wi-Fi connectivity is delivered by Southwest’s satellite-based inflight entertainment and connectivity partner, Row 44, a subsidiary of Global Eagle Entertainment, Inc. (NASDAQ: ENT).

PROMOTION AND SERVICE DETAILS

As part of the agreement, DISH also announced a promotion for new DISH customers signing up for the Hopper Whole Home DVR and a qualified programming package, offering 12,500 points in Southwest’s Rapid Rewards frequent flyer program and the choice to receive an iPad 2. DISH is teaming up with Southwest Airlines for the nationwide marketing campaign to make its offer available to the airline’s Customers.

Southwest’s in-air live TV, delivered by connectivity partner Row 44, is available on most Internet-ready devices on most flights. The live-TV lineup currently features Bravo, CNBC, FOX 5 New York (WNYW), FOX Business Network, FOX News Channel, Golf Channel, MLB.com (Major League Baseball, when games are available), MSNBC, NBC 4 (WNBC), NFL Network, Food Network, HGTV and Travel Channel. Popular TV show episodes are also available on demand as part of the TV lineup. Free TV, compliments of DISH, is a limited-time promotion.

View the video of the Boston Guys’ announcement of “TV Flies Free” at http://www.blogsouthwest.com/video/%E2%80%9Ctv-flies-free%E2%80%9D-southwest-airlines-0.

About DISH

DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network L.L.C., provides approximately 14.092 million satellite TV customers, as of March 31, 2013, with the highest quality programming and technology with the most choices at the best value, including HD Free for Life ®. Subscribers enjoy the largest high definition line-up with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology. DISH Network Corporation’s subsidiary, Blockbuster L.L.C., delivers family entertainment to millions of customers around the world. DISH Network Corporation is a Fortune 200 company. Visit www.dish.com.

About Southwest Airlines Co.

In its 42 nd year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other carriers with exemplary Customer Service delivered by nearly 46,000 Employees to more than 100 million Customers annually. Southwest is the nation’s largest carrier in terms of originating domestic passengers boarded, and including wholly-owned subsidiary, AirTran Airways, operates the largest fleet of Boeing aircraft in the world to serve 97 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and six near-international countries. Southwest is one of the most honored airlines in the world, known for its triple bottom line approach that takes into account the carrier’s performance and productivity, the importance of its People and the communities it serves, and its commitment to efficiency and the planet. The 2012 Southwest Airlines One Report™ can be found at southwest.com/citizenship.

About the Rapid Rewards and iPad 2 Promotional Offer

DISH’s promotion offers new subscribers 12,500 points in Southwest’s Rapid Rewards frequent flyer program and the choice of iPad 2 instead of first-year DISH programming discounts when signing up for the Hopper with Sling® Whole-Home HD DVR and a qualified programming package. New DISH customers will be able to take advantage of a comprehensive TV anywhere experience driven by the industry-leading Hopper entertainment platform.

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