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DISH And Southwest Airlines Announced Today "TV Flies Free" Courtesy Of DISH. The Screenshot Shows The In-flight TV Experience Aboard A Southwest Flight July 1, 2013. (Graphic: Business Wire)

DISH (NASDAQ:DISH), the leading pay-TV provider, today announced “TV Flies Free” marking the first time TV entertainment is free for passengers aboard Southwest Airlines® (NYSE:LUV). Beginning today for Southwest Customers using iPhone®, iPad® and iPod touch®, or most other Internet-ready personal devices, DISH is providing free access to live TV and up to 75 on-demand shows on the airline’s more than 400 Wi-Fi-enabled aircraft.

The news was unveiled by DISH’s “Boston Guys” who surprised each of the passengers aboard a Southwest flight from Boston to Baltimore with a free iPad 2 on behalf of the two companies. Southwest Customers and Crew greeted the news with spirited applause, as for the first time, Customers flying on Southwest Airlines can stream directly to their personal devices live TV and up to 75 on demand titles for free, a savings of $5 per day. Over the past year, the “Boston Guys,” have popularized DISH’s Hopper® Whole-Home HD DVR with their Boston accents featured humorously in DISH’s “Hoppa” commercials.

“DISH and Southwest are two iconic American brands known for putting the customer first, providing products, services and experiences they truly demand,” said DISH President and CEO Joe Clayton. “It’s only logical our two companies should team up to give passengers free live TV and on-demand shows on flights around the country.”

Clayton added: “Customers using DISH’s award-winning DISH Anywhere TM and Hopper Transfers TM apps on their iPad can watch all their live TV, DVR recordings and on-demand shows anywhere, anytime via Wi-Fi connection or Hopper Transfers. Now, on Southwest, they can use an iPad to watch free live TV and on-demand shows. It’s a perfect fit.”

“Southwest Airlines continues to innovate and evolve our on-board Customer experience,” said Kevin Krone, Chief Marketing Officer at Southwest Airlines. “We started with Wi-Fi and now have expanded to television. This new offer puts free television in the hands of our Customers. Just one more way Southwest offers more value at 37,000 feet.”

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