LAVAL, Quebec, July 2, 2013 /PRNewswire/ -- Valeant Pharmaceuticals International, Inc. (NYSE: VRX and TSX: VRX) announced that Valeant's Medicis division, a leader in facial injectables and professional skin care, has formed a collaboration with Mentor Worldwide LLC, the U.S. market leader in breast aesthetics, to enter certain of their non-reimbursed products into a combined physician loyalty program. The new program, called the M 2VP (Medicis-Mentor Valued Partner) program, extends the offerings of Medicis' recently-launched MVP program to include the MENTOR ® line of breast implant products for a five-year term and is for the U.S., subject to any geographical expansion that may be agreed upon by the parties.
The M 2VP program offers numerous incentives that reward utilization of various products across the Mentor and Medicis portfolios. Unlike other programs in the space, the M 2VP program allows participating members to not only earn points that establish status within the program, but to redeem them for items such as product purchases. In designing the program, Mentor and Medicis sought to address many of the issues that customers felt existed with other programs.
"This will be an extremely valuable program for me," said Dr. Tracy Hankins, a board certified plastic surgeon in Nevada, "I have utilized products from both companies for years and now I can earn valuable rebates and rewards in one easy to understand loyalty program."
"With this program we are providing our customers with opportunities for volume-based cost savings on the products they use and added incentives to try other products from our combined portfolios," said Ryan Weldon, President of Medicis. "We believe that the M 2VP program is one of the most comprehensive loyalty programs in the industry and will bring value to all practices, both large and small. The addition of Mentor's breast aesthetic portfolio is truly exciting news for our customers and we are excited about future iterations of the program to come."About M 2VP (Medicis-Mentor Valued Partner) program For more information, physicians can contact their local Medicis or Mentor sales representative.