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TheStreet Open House

GoodNites Brand Introduces New Discreet Pant To Help Bedwetting Kids Build Confidence

NEENAH, Wis., July 2, 2013 /PRNewswire/ -- GoodNites, a Kimberly-Clark brand, is helping bedwetting kids feel confident overnight with a new design that fits more like real underwear. For nearly 20 years, GoodNites has helped parents manage their children's bedwetting condition by providing products to keep bedding drier every night at home and when spending nights away. With summertime comes fun overnight occasions, but for the millions of children who wet the bed, these events can prove out of reach. In many cases, these kids refrain from participating in social events when their nighttime routine makes them self-conscious and even ashamed. New GoodNites Underwear can help kids boost their self-esteem by empowering them to participate without drawing unwanted attention to their condition.

This summer, along with the new design, GoodNites is encouraging parents and children to go "undercover" by managing bedwetting like a top-secret mission. Parents can visit Facebook.com/GoodNites and enter the Undercover Mission Sweepstakes from June 26 through Oct. 1 to unlock codesto mission details and weekly spy-themed prizes. All entrants will automatically be in the running for a grand prize of a secret mission trip to Southern California.

"Many parents are unaware that bedwetting is a developmental condition that cannot be overcome through training, and it affects 1 out of every 6 kids between the ages of 4-12 years old," said Jen Wilder, GoodNites brand director for Kimberly-Clark Corp. "We want to provide effective bedwetting solutions and also educate parents on how to best support their child. This new Undercover Mission will help make the journey easier for their children."

Summertime Occasions To help parents of bedwetters navigate the tricky overnight scenarios that summer presents, GoodNites NiteLite Panelists pediatrician Dr. Wolffe Nadoolman and blogger and author Meagan Francis offer advice to make sure your child stays comfortable and confident every night under the covers. Although every situation differs, your child will always trust you and feel at ease if you talk to him or her about what to expect before these summer events and as you manage the condition throughout the year.

1.)    Slumber Party Success If your child gives you the green light, talking to the host parents can go a long way in having a successful sleepover. Make sure they understand it's a medical condition that your child can't control. Arrange a private place to store GoodNites Underwear and a room where your child can change into them. Stash a dark plastic bag in the backpack to make it easier for your child to dispose of them discreetly in the morning. And be sure to consider sleeping arrangements. Your child, for instance, may feel more comfortable bringing a sleeping bag than sharing a bed or sofa with friends.

2.)    Confidence at Summer CampIt's important to remind your child that nighttime wetting is common, given the millions of children affected. While your child's condition will probably remain a secret, a good chance exists that other kids will wet their beds at summer camp, and maybe even some in your child's cabin! Summer camp is often the first time your child will be away from home alone, so if he or she agrees, talk to the camp counselors and administrators ahead of time. Similar to sleepovers, find out what accommodations you can make ahead of time to ensure your child's GoodNites Underwear are privately stored and discarded secretly and that your child has a place to change into them comfortably.

3.)    Family Vacation Fun The best way to boost a child's confidence during family vacation is to make sure the rest of the family is compassionate. If siblings are aware of the condition, now is a good time to remind them to respect and love one another. Routines can often get disrupted while on vacation, so make sure to plan itineraries around getting settled each night at a reasonable time so your child can still maintain a similar sleep schedule.

If you're going camping, make sure your child knows that he or she can wake you up at any point during the night to use the bathroom since your child may fear leaving the tent alone. Pack a favorite stuffed animal or storybook to make your child feel more comfortable while away from home.

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