'TV Flies Free' Program Launched on July 1 st on More Than 425 Southwest Aircraft
Innovative Inflight Entertainment Offering Expands on Global Eagle's Market Leadership
WESTLAKE VILLAGE, Calif., July 2, 2013 (GLOBE NEWSWIRE) -- Global Eagle Entertainment, Inc. (Nasdaq:ENT) announced today that its Row 44 subsidiary has entered into a groundbreaking content and connectivity partnership with its customer Southwest Airlines® (NYSE:LUV). Row 44 will power a new inflight offering called 'TV Flies Free' whereby, for the first time, passengers will be able to watch free live TV and more than 50 on-demand shows streamed directly to personal devices, courtesy of DISH (Nasdaq:DISH).Row 44, a leading provider of satellite-based inflight WiFi and device-based entertainment for airlines around the world, operates its inflight connectivity service with a network of Ku-band satellites. In addition to delivering consistent, universal coverage for WiFi connectivity, Ku-band is also the only broadband technology, whether satellite or air-to-ground, that can cost-effectively deliver and support live television programming to airlines as its beam design can receive, carry and deliver live television streams in a single beam. Row 44 first launched its live TV platform on Southwest Airlines in the summer of 2012. After a successful pilot phase, it was rolled out to all WiFi-equipped Boeing 737-700 and -800 aircraft, which now represents more than 425 aircraft or about 75 percent of Southwest's fleet. "This trailblazing partnership is a validation of our industry-leading technology and our integrated content and connectivity platform," said John LaValle, Chief Executive Officer of Global Eagle Entertainment. "This new program reflects the ability of our unique platform to meet the evolving needs of our customers and the millions of travelers they serve. We look forward to working with Southwest and DISH on this truly market-leading promotion."
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