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BRABUS Draws On IBM To Deliver Stylish Upgrades For Automobiles, Planes And Yachts Through The Cloud

"In the City Cloud we offer a flexible and powerful IT infrastructure that can be adapted at any time to changes in our customers' business requirements and framework conditions," says Dirk Estenfeld, CEO of Frankfurt-based IT service provider Black Point Arts. "The special benefit here is the flexible payment model based on the pay-as-you-use principle and the fact that we guarantee data protection in accordance with German law."

This flexibility is important for BRABUS because requirements for external communication are rising constantly. The interactive BRABUS Car Configurator is very data hungry and the system requirements are increasing rapidly as they add new car models, additional design functions, and integrated videos. The flexible City Cloud is based on IBM technology including System x servers and Storwize V7000 storage systems. With the inclusion of the next generation blade server found in the IBM Flex System, the City Cloud boasts an extensive system that can be expanded dynamically.

"Our partners and customers derive special benefit from our IBM Flex System because components such as computers, the network or storage units can be selected in modules within the Flex System" says Martina Fiddrich, Head of SMB Business and Partnership Solution Centers at IBM Germany. "SMB customers like BRABUS use flexible IT services from the Cloud so that IT is a catalyst for business development and the company can focus on its core competences."

Besides BRABUS, since the systems were launched in April of 2012, more than 4,000 clients from 90 countries have decided that the IBM PureSystems family offers an alternative to current enterprise computing models, where multiple and disparate systems require significant resources to set up and maintain.

The IBM PureSystems family offers clients an alternative to current enterprise computing models, where multiple and disparate systems require significant resources to set up and maintain. The PureFlex System enables organizations to more efficiently create and manage an infrastructure. PureApplication Systems help organizations reduce the cost and complexity of rapidly deploying and managing applications. PureData Systems are tuned for cloud computing and can consolidate more than 100 databases on a single system. In addition to the common web application patterns supported by PureApplication System, the combination of both PureData and PureApplication Systems can be used for end to end transaction workloads.

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