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BRABUS Draws On IBM To Deliver Stylish Upgrades For Automobiles, Planes And Yachts Through The Cloud

Stocks in this article: IBM

EHNINGEN, Germany, July 2, 2013 /PRNewswire/ -- IBM (NYSE: IBM) announced that BRABUS GmbH will move their external communications and IT cloud computing infrastructure to the Black Point Arts' City Cloud powered by IBM PureSystems. An SMB with a worldwide reputation for vehicle customization, BRABUS will gain flexible access to critical IT resources. As a result, BRABUS will be positioned to better handle increases in data volumes, improve response times related to images and videos on their website, and increase access to content for their BRABUS Car Configurator.

(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO )

(Photo: http://photos.prnewswire.com/prnh/20130702/NY41323 )

Rapid and seamless external communication through the website is critical for BRABUS as many customers make their first contact with the company via the Internet. Visitors to the website can find information about BRABUS and its Supercars and also gain access to the BRABUS Car Configurator. With just a few clicks, this unique web application can draw up the design of choice for the model selected.

Facing a steady rise in data volume from the website, BRABUS decided to outsource this IT infrastructure to Black Point Arts' City Cloud. A partner in the IBM City Cloud program, Black Point Arts maintains a City Cloud high-availability data center that complies with German security standards and also supplies cloud services to local SMBs in the Rhine-Main region. At present, Black Point Arts hosts around 50 small and midrange businesses with its City Cloud. BRABUS with nearly 300 employees in Germany is one of its larger customers.

"We are experts in the design and upgrading of automobiles, and Black Point Arts are experts in IT which is why we are turning to them," says Hans-Jorg Asche, Head of IT at BRABUS GmbH. "Since the beginning of 2013, we have been using IT from the City Cloud to make our external communication scalable, flexible, and secure. We are very satisfied with the IT, which has run without fail around the clock so that customers in more than 100 countries can access our website at all times."

Bottrop-based BRABUS GmbH has a global reputation and a leading market position in vehicle tuning, primarily Mercedes-Benz, AMG and smart models, but it also upgrades aircraft or yachts. Finest leather and high-grade wood or carbon, for example, are used in interior design, and engine performance enhances BRABUS by extension of cylinder capacity, engine power kits or special control systems like PowerXtra. Changes to chassis, wheels or aerodynamic parts give different types of vehicle that unmistakable BRABUS style.

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