- In Germany, where smart shopping is a way of life, women are highly satisfied as consumers and are feeling relative economic strength. Their European counterparts in the U.K. and France are still feeling the economic pinch, while American women's economic concerns are prevalent, but easing.
- French women have the strongest perceptions of gender equality in society and their households. German women note more gender specialization in the home, but relatively equal opportunity in politics.
- American women prefer spending on "experiences," whereas French women prefer spending on "things."
- British women are most open to trying new brands and also have a strong desire to help others make smart purchase decisions.
- French women are highly concerned about food safety. Chinese women are also concerned about food safety, as well as product safety and quality more generally.
- Women in China and Germany expressed the strongest interest in luxury across a variety of categories.
Women Around The World Becoming More Future-Focused With Economic Improvement, Finds Fifth Wave Of 'Women, Power & Money'
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