This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Women Around The World Becoming More Future-Focused With Economic Improvement, Finds Fifth Wave Of 'Women, Power & Money'

ST. LOUIS, July 2, 2013 /PRNewswire/ -- As economic anxiety eases, women of all ages across the world are shifting priorities and charting the course for the future, according to a global research study published today. In addition, the findings suggest Gen Y women, with similar perspectives and marketplace preferences that transcend borders and cultures shaped by shared experiences of technology, social media and emerging brands, have been deemed the first truly global generation of consumers.

The study, the fifth wave of "Women, Power & Money ," was led by FleishmanHillard, the world's most complete communications firm, and Hearst Magazines, the largest publisher of monthly magazines in terms of paid circulation, with leading research company Ipsos MediaCT. An industry-leading exploration on women's lives, lifestyles and marketplace impact, the study examined differences between three generations of women (Gen Y, aged 21-34; Gen X, 35-49; and Baby Boomers, 50-69). Started in 2008 in the United States, the findings include — for the first time — the United Kingdom, France, Germany and China.

"Over the past five years, we have watched the evolution of American women as their power and influence on practically every level across the home, marketplace and workplace continues to ascend," said Lisa Dimino, FleishmanHillard senior vice president and senior partner. "Today we find that true both for women around the world and across generations who are heading up most households, driving value- and price-focused purchases, and generally satisfied with their lives. Though women are more educated but paid less than their spouses, there are signs that a new global generation of Gen Y women is working hard to rectify that inequity."

Future Focus, Long-Term PathIn the five countries studied, as economic anxiety eases, women are more future-focused, shifting priorities and primary concerns from personal finances to longer-term concerns for self, family and business. In fact, American women noted a dramatic decrease of economic angst (an 11 point drop from Wave 4) and the top concern, "the future of [her] children," moved from the third spot up to No. 1.

Women around the world are relatively satisfied with their family, home and self, though satisfaction dynamics vary across generation and aspects of life. In the U.S., Gen Y and Gen X women note consistently lower satisfaction in home life (family, relationships, self), work-life balance, career and finances.  However, approximately half of boomers were extremely or very satisfied in these.  The study finds American women remain focused on the future, long-term goals and meeting their own high expectations as compared to men, who ride a roller coaster of emotions and expectations as they mature.

1 of 4

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,853.51 +75.36 0.42%
S&P 500 2,074.47 +13.24 0.64%
NASDAQ 4,774.2150 +25.8190 0.54%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs