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United Airlines Debuts New Ads Highlighting New York Region, Premium Service Flights

Stocks in this article: UAL

NEW YORK, July 1, 2013 /PRNewswire/ -- United Airlines, the largest airline in the New York area, is launching new advertising today that spotlights both the company's extensive flight schedule from the New York area and United's p.s. Premium Service, which offers customers international-style travel on flights that link New York's John F. Kennedy International Airport with Los Angeles and San Francisco.

The television ad will air on New York stations through September. This summer's campaign also includes digital ads in New York, Los Angeles and San Francisco, billboards outside of Kennedy Airport, Los Angeles International Airport and San Francisco International Airport, and outdoor signage at high-traffic locations in New York, including subway entryways and bus shelters.

The television commercial, which highlights the premium amenities customers enjoy on p.s. flights, will run in the New York area during local and cable newscasts and sports and other high-profile programs. The commercial is also accessible on digital media in New York, Los Angeles and San Francisco.

"For travelers to and from United's hubs serving the New York, Los Angeles and San Francisco metropolitan areas, no airline provides as many flights or the destinations, comfort and choices that United offers," said Jeff Foland, United's executive vice president of marketing, technology and strategy. "Whether those travelers are looking for frequent flights, the exclusivity of United BusinessFirst or the ability to stay connected with in-flight Wi-Fi, we are committed to offering unmatched products and services, and this advertising underscores that commitment."

p.s. ServiceUnited is reconfiguring the aircraft that fly its p.s. routes to provide customers a travel experience comparable to the airline's long-haul international flights. Reconfigured p.s. aircraft feature refreshed interiors with premium-cabin flat-bed seats. Customers in this cabin also enjoy premium bedding and a multi-course meal during their flight as well as access to United Club airport lounges. Along with those amenities, reconfigured p.s. aircraft offer Wi-Fi, power outlets, USB ports and personal on-demand entertainment for all customers.

United has reconfigured four aircraft and expects to complete the project by the end of this year. Eleven more aircraft are slated for reconfiguration.

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