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Waitress Peggy Buntin From Bayview Restaurant, In Port Townsend, WA, Scans A Young Couple's ID Cards With Her Cell Phone And The BarZapp Product On Apple's ITunes Before Serving Them Alcohol. (Photo: Business Wire)

Stocks in this article: IDN

Intellicheck Mobilisa, Inc. (NYSE MKT: IDN), a global leader in identity solutions and wireless security systems, has today officially launched barZapp™, an ID-checking mobile app that allows a user’s smartphone to check an ID card. An introductory version is available in the Apple App Store for $1.99, with annual and monthly licenses available on Intellicheck Mobilisa’s website for $19.95 per month. barZapp requires iOS 6.1 or greater, and a version for Android will be available soon.

Waitress Peggy Buntin from Bayview Restaurant, in Port Townsend, WA, scans a young couple's ID cards ...

Waitress Peggy Buntin from Bayview Restaurant, in Port Townsend, WA, scans a young couple's ID cards with her cell phone and the barZapp product on Apple's iTunes before serving them alcohol. (Photo: Business Wire)

With barZapp, users can aim their smartphone at the barcode on a driver’s license to instantly read and verify the encoded information and display the results—including the bearer’s name, date of birth, ID expiration and ID number. barZapp incorporates Intellicheck Mobilisa’s patented ID Check software that instantly verifies the authenticity of state and provincial driver licenses and ID cards, as well as military and government ID cards.

barZapp can be utilized by servers at bars, restaurants and other establishments to reduce the chances of receiving fines and penalties when age-restricted products like alcohol, tobacco products, firearm ammunition and movie admissions, for example, are unknowingly sold to underage purchasers. Licenses are granted for individual devices.

“We believe that the introduction of barZapp offers an exciting and powerful new tool to battle the problem of fake IDs. This low-cost solution can not only help to deter underage drinking, but also help protect alcoholic beverage and tobacco product providers from costly fines and potential loss of license from serving underage patrons,” said Nelson Ludlow, Ph.D., President and CEO of Intellicheck Mobilisa. “Several alcohol industry associations have already expressed enthusiasm for the potential of barZapp to address these problems. We are also talking with other industry associations to broaden awareness of barZapp and discuss potential partnerships.”

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