LOS ANGELES, July 1, 2013 /PRNewswire/ -- Angeleno hipsters, commuters and tourists can now say they have one thing in common and that's where to find their inner athlete. Sport Chalet, Inc., a specialty sporting goods retailer, is providing the bustling urban community of downtown Los Angeles with an innovative new store located at FIGat7th. The modern store layout, designed by Gensler, introduces the Expert Center, a hub in the center of the store designed to host classes and clinics that encourage customers of all experience levels to discover something new and embrace an active lifestyle.
From highlighting the hottest trends to offering the community's most in-demand sports gear, the new Sport Chalet will ensure downtown Angelenos are equipped to pursue their favorite sport or outdoor activity. Kicking-off the grand opening, Sport Chalet will host 52 weeks of consecutive in-store clinics that will allow sports enthusiasts to take part in classes, such as cycling, training, hiking and scuba, with experienced and professionally trained expert staff members."We did the research and found that the downtown Los Angeles community in particular is underserved today. There's a critical need for a community-oriented retailer that can provide an opportunity for residents, commuters and tourists to try, learn and experience their preferred sport at ease," said Craig Levra, Chairman and Chief Executive Officer of Sport Chalet. "The new store location at FIGat7th provides customers who are both well-educated and experienced in their sports of choice, or who have an innate need to try something new, with the right gear and resources to get in the game." The design team at Gensler worked hand in hand with Sport Chalet to reinvigorate Sport Chalet's retail identity as the urban resource for sporting gear, advice and support from the Experts. The new layout also includes flexible fixtures and modules that allow for the store to be transformed overnight. Unlike the existing Sport Chalet one-stop-shop format encompassing 42,000 square feet, this 27,000 square feet store will carry targeted sporting equipment, including cycling, training, scuba and running gear. Consumers will also be able to order from all of Sport Chalet's offerings through iPad systems located throughout the store.
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