This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Chipotle Celebrates 20th Anniversary With 'Adventurrito' Treasure Hunt. (Photo: Business Wire)

Get ready to say “happy birthday” to your favorite foil-wrapped meal. In two weeks, Chipotle Mexican Grill (NYSE: CMG) will celebrate its 20 th anniversary with a three-week-long treasure hunt, “Adventurrito,” that will take participants through a series of 20 online puzzles and daily prizes that will lead to the ultimate grand prize: free burritos for 20 years.

Chipotle celebrates 20th anniversary with 'Adventurrito' treasure hunt. (Photo: Business Wire)

Chipotle celebrates 20th anniversary with 'Adventurrito' treasure hunt. (Photo: Business Wire)

Over the course of the first 19 days of the contest, Chipotle will be giving away free burritos for a year (that’s one burrito a week for 52 weeks) to 20 contestants each day. On the last day of the contest, the first 20 players who finish the puzzle first will be awarded the Grand Prize of free burritos for 20 years (that’s one burrito a week for the next 20 years). If you’re counting, that’s 21,788 free burritos in total, enough burritos to feed one person for 419 years.

Beginning on Chipotle’s actual anniversary, July 13, 2013, and continuing for 19 days, Chipotle will unlock a daily puzzle at 20:20 MTN time each evening at Adventurrito.com. Once the puzzle is unlocked, players who attempt to answer the puzzle before 20:20 MTN time on the following day will be entered into a daily lottery to win a year of free meals at Chipotle (20 lucky winners will be selected each day). If a player has answered all of the 19 daily puzzles correctly by 20:20 MTN time on Thursday, August 1, the 20 th puzzle will be unlocked and the player will have a chance to solve the puzzle and win the grand prize.

“Twenty years in, we are changing the way people think about and eat fast food,” said Steve Ells, founder, chairman and co-CEO of Chipotle. “That vision has connected with a lot of people and helped to make them very loyal customers. In celebrating this milestone, we thought giving something special to our customers was the right thing to do, since they have given so much to us over the years.”

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,698.18 -77.94 -0.44%
S&P 500 2,059.69 -8.20 -0.40%
NASDAQ 4,880.2280 -20.6570 -0.42%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs