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Marketo Named A Top Trusted Website In OTA's 2013 Online Trust Honor Roll

SAN MATEO,  Calif., July 1, 2013 /PRNewswire/ -- Marketo, (NASDAQ: MKTO) has been named by the Online Trust Alliance to the 2013 Online Trust Honor Roll for demonstrating exceptional data protection, privacy and security in an effort to better protect their customers and brand and to elevate their trust level. 

(Logo:  http://photos.prnewswire.com/prnh/20070917/AQM011LOGO)

OTA, a nonprofit organization that works collaboratively with industry leaders to enhance online trust, completed comprehensive audits analyzing more than 750 domains and privacy policies, approximately 10,000 web pages and more than 500 million emails for this report. Only 32 percent of audited companies earned a place on the Online Trust Honor Roll, the list includes leading companies such as: American Greetings, Amazon, LivingSocial, Netflix, Ralph Lauren and Twitter. The composite analysis included over a dozen attributes focusing on: site & server security, domain, brand, email and consumer protection, and privacy policy and practices.   In addition to the in-depth analysis of their web sites, Domain Name Systems (DNS), outbound emails, and public records were analyzed for recent data breach incidents and FTC settlements.   Key sectors audited include the Internet Retailer 500, FDIC 100, Top 50 Social Sites as well as OTA members.

"Consumers are trading billions of pieces of personal data in exchange for desired services. They rely on the integrity of the businesses collecting and storing this information to protect them," said Craig Spiezle, president and executive director of the Online Trust Alliance.  "We are very pleased with the voluntary level of adoption many consumer-facing websites implemented this year that went above and beyond baseline compliance."

"At Marketo, our customers' security and privacy are of the utmost importance. We make sure their data is safe so they can focus on what's most important to them – increasing consumer engagement and marketing's impact on revenue," said Sanjay Dholakia, CMO of Marketo. "We are honored to be recognized as a security leader for the second year in a row by the Online Trust Alliance — not only for safeguarding our customer data, but for guiding marketers to become trusted stewards of their customers' data."

Only a third of the companies reviewed made the Honor Roll, including Marketo. The report indicates that company size and/or sales are not true measures of the level of security and privacy a company implements.  "All companies are equally evaluated by the same criterion regardless of size.  We have seen large e-retailers with significant sales fail to make the Honor Roll; conversely we have seen small to mid-size companies taking top grades," said Spiezle.   

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