Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announces today that the Starwood Preferred Guest® (SPG®) loyalty program and St. Regis Hotels & Resorts have joined the 2013 Annual America’s Cup as the Official Hotel and Resort. The partnership will offer St. Regis guests and SPG members extraordinary insider access to the world’s fastest boats and the world’s best sailors as well as exclusive experiences at the America’s Cup Pavilion and The St. Regis San Francisco.
“Starwood’s lifestyle brands attract global travelers with a passion for one-of-a-kind experiences, and we know our SPG members have a deep passion for sports like championship racing,” said Chris Holdren, Senior Vice President Starwood Preferred Guest. “With this partnership, our guests and SPG Members now have access to all the excitement and adrenaline that the America’s Cup promises to deliver.”
The 2013 Annual America’s Cup Summer of Racing will take place from July 4 th to September 21 st in San Francisco, celebrating the return of the competition to the United States for the first time in 18 years. As the oldest trophy in international sport and the most storied competition in the professional sailing circuit, the America’s Cup complements the St. Regis brand’s continued commitment to delivering exceptional experiences and bespoke services to global travelers who share the brand’s passion for this timeless sport.
“The St. Regis San Francisco provides the perfect backdrop for this year’s races, and America’s Cup allows St. Regis to celebrate speed and sport along with the heritage of world-class sailing,” said Toni Knorr, General Manager, The St. Regis San Francisco. “As the first luxury hotel brand to sponsor America’s Cup, we are honored to host a new generation of luxury travelers and SPG members who share our passion for this memorable event.”America’s Cup Guest Chaser SPG Moment and Exceptional Experiences As part of the SPG Moments platform, the highest bidding SPG member plus a guest will board an Umpire Rigid Inflatable Boat (RIB) for all of the day’s races on either August 7 th or August 10 th through the Guest Chaser Moment package. At speeds up to 61 knots (70 mph), the SPG member will participate in a once-in-a-lifetime adventure, racing to keep up with the best sailors in the world as they compete on the San Francisco Bay. Bidding for this memorable sailing experience closes July 1 st. In addition to the Guest Chaser experience SPG members can bid on a season pass and access to the VIP hospitality club onshore – just meters from the boats as they race on the San Francisco Bay.