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Rock-Tenn Company (RKT): Today's Featured Consumer Non-Durables Laggard

Rock-Tenn Company ( RKT) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole was unchanged today. By the end of trading, Rock-Tenn Company fell $1.62 (-1.6%) to $99.88 on heavy volume. Throughout the day, 1,284,264 shares of Rock-Tenn Company exchanged hands as compared to its average daily volume of 742,100 shares. The stock ranged in price between $99.69-$102.18 after having opened the day at $101.43 as compared to the previous trading day's close of $101.50. Other companies within the Consumer Non-Durables industry that declined today were: CCA Industries ( CAW), down 10.1%, STR Holdings ( STRI), down 8.1%, Fuwei Films (Holdings ( FFHL), down 8.0% and American Apparel ( APP), down 5.0%.

Rock-Tenn Company manufactures and sells corrugated and consumer packaging products in the United States, Canada, Mexico, Chile, Argentina, Puerto Rico, and China. Rock-Tenn Company has a market cap of $7.3 billion and is part of the consumer goods sector. The company has a P/E ratio of 13.7, below the S&P 500 P/E ratio of 17.7. Shares are up 45.2% year to date as of the close of trading on Thursday. Currently there are 9 analysts that rate Rock-Tenn Company a buy, 1 analyst rates it a sell, and 2 rate it a hold.

TheStreet Ratings rates Rock-Tenn Company as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, revenue growth and notable return on equity. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the positive front, Tandy Brands Accessories ( TBAC), up 10.7%, Vera Bradley ( VRA), up 3.9%, Joe's Jeans ( JOEZ), up 3.8% and Swisher Hygiene ( SWSH), up 3.6% , were all gainers within the consumer non-durables industry with Coach ( COH) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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