This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Who Is The Healthiest? New Aetna Study Shows That Millennials, GenXers And Baby Boomers All Think They Are The Healthiest Generation

Stocks in this article: AET

Results from a new study reveal that American adults of all ages – Millennials, GenXers and Baby Boomers – feel that their own generation is the healthiest. Nearly half the people surveyed (45 percent) named their own generation as the healthiest, followed by their parents’ generation (32 percent) and the younger generation (23 percent). The findings come from the Aetna (NYSE: AET) “what’s your healthy?” study, a survey of 1,800 Americans ages 25-64 conducted online this spring by Harris Interactive.

The study is a part of Aetna’s “what’s your healthy?” national marketing and advertising campaign. The campaign includes an interactive website, www.WhatsYourHealthy.com, where people can share their unique definitions of what being healthy means to them.

Other generational differences include:

  • Almost twice as many Baby Boomers (23 percent), who are ages 49-64, define being healthy as getting recommended screenings or checkups, compared to both GenXers (ages 37-48) and Millennials (ages 25-36). A much higher percentage of Millennials define being healthy as having good eating habits (24 percent) and regular physical activity (22 percent), compared with the older generations.
  • Millennials are far more likely than other age groups to reach for alcohol when stressed - 37 percent agree that they often do so. Both GenXers and Millennials also tend to snack on unhealthy food when dealing with stress (48 percent and 51 percent) more frequently than Baby Boomers.
  • Baby Boomers are less self-conscious and look at the big picture. While about one-third of Millennials and GenXers want to look good in their underwear (35 percent and 32 percent), only 19 percent of Boomers consider this important. More than half of Baby Boomers (53 percent) would tell their younger selves not to “sweat the small stuff,” a higher rate than both GenXers (43 percent) and Millennials (36 percent).

“These survey results and the conversation we’ve started on the ‘ what’s your healthy?’ website show that everybody has a different definition of being healthy,” said Robert Mead, senior vice president of Marketing, Product & Communications (MP&C) for Aetna. “We are committed to improving the health and well-being for all generations, and these insights are valuable as we build new tools and resources to help individuals and families achieve their unique health goals.”

Across the generations, Americans give themselves fairly high marks on health status considering their age, with an average score of 70.1 on a 0-100 scale. About a third of people (34 percent) say they’re living healthier today than five years ago. People that are living healthier today cited such factors as choosing “side salads instead of French fries” (47 percent of those living healthier today); dialing down alcohol consumption (37 percent); and adding tougher workouts (34 percent) as ways they are leading healthier lives.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,164.95 -251.90 -1.45%
S&P 500 1,994.99 -26.26 -1.30%
NASDAQ 4,635.24 -48.1670 -1.03%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs