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TheStreet Open House

Tim Morgan Of Radley Acura Named Autobytel Dealer Of The Month; Dealer Of The Year Awards Slated For January 2014

Autobytel Inc. (Nasdaq: ABTL), the company dedicated to helping automotive consumers and dealers connect online, has named Tim Morgan, General Sales Manager of Radley Acura in Falls Church, Virginia, the Autobytel Dealer of the Month for May 2013.

The company’s Dealer Awards Program honors exceptional Autobytel dealers who employ the highest standards in customer service and Internet automotive retail sales and lead management processes. The Autobytel Dealer of the Year Award is slated to be announced at the NADA Convention & Expo in New Orleans in January 2014, with the crowning dealer chosen from this year’s pool of monthly winners.

Tim joins Patti Scipione of M’Lady Nissan and Paul LeRose of Pauly Toyota—who were recently named Autobytel Dealers of the Month for March and April 2013—in that pool of winners.

“One of the primary reasons the Radley Acura team is so successful is the customized approach they take with every Internet customer they service,” said Jeffrey Coats, President and CEO of Autobytel Inc. “Today’s car buyers are unique, each with their own set of wants and needs when it comes to finding the perfect vehicle. Tim has helped implement a personalized sales process at Radley Acura—one that evaluates Internet leads individually, addresses every inquiry in a personalized way, and provides information of substance that goes above and beyond the standard price quote.”

Each month, Autobytel’s sales and dealer operations teams evaluate prospective candidates from a competitive field of thousands of automotive retailers in the Autobytel network, with a monthly winner selected based on key online automotive best practices.

Criteria evaluated for the Autobytel Dealer Awards Program include conversion rates, lead management processes, customer service principles, customer and brand retention analytics and Internet department practices, among others.

“We’ve learned a lot in the 10-plus years we’ve been an Autobytel dealer,” said Morgan. “The most important thing we’ve learned is how to communicate with Internet customers to gain a full understanding of what they’re looking for in a new car and then guide them through the entire process of finding, buying and owning that car. Our customer service ratings and internal metrics prove we’re successful, and Autobytel helps our efforts by sending us great quality leads. However, being named an Autobytel Dealer of the Month, which recognizes how well we stack up against other dealers, is especially rewarding.”

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