This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Clear Channel Outdoor’s Cannes Lions Creativity Debate Culminates In World’s First Hand-Painted Micrography Billboard Made From Tweets

Clear Channel Outdoor (NYSE: CCO), one of the largest outdoor advertising companies in the world, celebrated its fourth year as a sponsor of the Cannes Lions International Festival of Creativity by completing the world’s first hand-painted micrography billboard made entirely of tweets and creating the world’s first gigapixel image searchable by tweet.

The billboard showcases a mural composed of hundreds of tweets around the idea of ‘realizing creative potential,’ generated by the company’s highly successful #canvas for creativity social media debate – the third most used hashtag at this year’s Cannes Lions.

Over the course of the festival, high-profile billboard muralists, Tait Roelofs and Patrick McGregor, painstakingly hand-painted the best comments, perspectives, observations and quotes from the conversation onto the 16m x 4m canvas, showcased in this celebratory “making-of” film: http://www.youtube.com/watch?v=qy4-KH8_XtA&feature=youtu.be

The artists are seen in time-lapse, painting the canvas with the industry’s response to Clear Channel Outdoor’s challenge: how can it realize its full creative potential, against the backdrop of a global, real-time and increasingly digitally-connected world.

The mural, set in the grounds of Le Grand Hotel in Cannes, features the 60 th Anniversary Cannes logo, celebrating the creative potential of the global advertising industry, and Cannes’ 60 years of recognizing and inspiring exceptional creativity.

To bring the debate to life beyond Cannes, the mural also provides the canvas for the world’s first gigapixel image searchable by tweet. Contributors can search for their tweet by keyword or Twitter handle, to see exactly where it was painted, in incredible high resolution detail.

Search the mural here: http://clearchannelinternational.com/cannes/all

As the basis of the mural, the Twitter debates saw widespread engagement and response to our industry leaders:

  • The first debate topic, “Who owns the creative agenda?,” trended number two worldwide on Twitter
  • #canvas became the third most popular hashtag used at Cannes Lions
  • 1,217 tweets were contributed using #canvas or @CCOutdoor, delivering a total campaign reach of 15.7 million impressions on Twitter over the four-day period
  • This gave @CCOutdoor the fifth largest social footprint at Cannes – greater than any other media owner
  • The most popular debate topics were “can creativity be a bigger force for social good?,” generating the most opinions, while “is creativity an art or science?,” and “is technology redefining creativity?” drove the most comments and conversations

“Cannes Lions is an important global celebration of the brands and businesses that push the boundaries of creativity,” said Paul Evans director, marketing and planning, Clear Channel International. “Our hand-painted Twitter mural acts to symbolize, both metaphorically and literally, the powerful audience effect that can result when physical and digital experiences collide in meaningful ways.”

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,239.64 +82.79 0.48%
S&P 500 2,008.93 +7.36 0.37%
NASDAQ 4,583.9110 +21.7220 0.48%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs