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Ford's Newest Fuel-Efficient Products Driving Sales Growth, Market Share Gains In The U.S., Particularly On The Coasts

DEARBORN, Mich., June 27, 2013 /PRNewswire/ -- 
  • Strong demand on the coasts lifts Ford's U.S. market share nearly a full percentage point to 16.2 percent through May, outpacing all competitors
  • Ford's overall growth spans the full vehicle lineup; through May, U.S. overall car sales are up 12 percent, utility vehicle sales are up 18 percent, and truck sales are up 11 percent
  • In addition to design and fuel economy, premium features such as SYNC ® and MyFord Touch ® are helping to attract new customers across the lineup with take rates double that of Honda and Toyota

Ford's market share is growing at a faster rate than its competitors in the United States, gaining nearly a full percentage point through May, largely in the hotly contested small utility vehicle and midsize sedan segments – and on the coasts.

"Our gains for the Ford brand in the U.S. are driven by our new products," said Joe Hinrichs, Ford president of The Americas. "We are absolutely committed to continuing the aggressive introduction of new products throughout our showroom."

Since the introduction of the new Fiesta three years ago, the Ford brand has achieved the fastest retail share growth of any automotive brand on the west and east coasts combined – up almost 2.5 percentage points compared with 2008 – based on Polk retail registration data. This year, the growth is largely based on share gains for the Ford Escape small utility vehicle and Ford Fusion midsize sedan.

The share gains demonstrate the success of Ford's push to win over customers by investing more in small cars, midsize sedans and small utilities – in what Ford has dubbed the "super segment." Particularly on the west coast, Ford vehicles' standout design and leading fuel efficiency in this segment are helping the company to close the market share gap with Japanese rivals. Based on Ford analysis of Polk retail registration data, Ford's east and west coast retail market share is 1 percentage point away from Honda.

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