IHS GlobalSpec, the leading provider of digital media solutions designed to connect industrial marketers with their target audience of engineering, technical, industrial, scientific and manufacturing sector professionals, has been named for the seventh time to BtoB’s Media Power 50, an annual list of the top business-to-business advertising venues.
IHS GlobalSpec was recognized by the publication for its GlobalSpec.com website - boasting over seven million registered users - as well as its robust e-newsletter platform featuring 70+ publications and its online event offerings.
BtoB created the Media Power 50 list in 2000. Each year the magazine’s editors and reporters employ objective and subjective criteria in selecting outlets for the list. They evaluate data such as ad revenue and audience, and interview top media buyers, advertisers and industry analysts for their opinions.
“It is an honor to be recognized as one of the top business-to-business media properties, a recognition that validates the value of IHS GlobalSpec digital media platforms and the audience we deliver for companies in the industrial sector,” said Don Lesem, vice president of digital media & engineering insight for IHS. “Being named to the BtoB Media Power 50 puts IHS GlobalSpec in great company as one of the acknowledged leaders in the business media world.”About IHS ( www.ihs.com) IHS (NYSE: IHS) is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. Businesses and governments in more than 165 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs more than 6,700 people in 31 countries around the world.