About This Research From May 30 to May 31, 2013, Scripps Networks Interactive and Vision Critical conducted an online survey among 1,010 randomly selected Springboard America panelists. The margin of error -- which measures sampling variability -- is +/- 3.1%. The results have been statistically weighted by education, age, gender, region, and ethnicity according to American Community Survey benchmarks, to ensure a representative sample.
About HGTV America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation's leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. In partnership with Hearst Magazines, HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. ( SNI).