This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

The White House Beats Out A-List Celebrity Pads As The Home Most Americans Want To See In The "HGTV HomePulse Survey"

NEW YORK, June 27, 2013 /PRNewswire/ -- Despite the insatiable fascination with the lives of Hollywood celebrities, if given the opportunity to view only one famous home, one in three Americans (31 percent) would choose to see The White House instead of the luxury home hideaways of known stars such as Angelina Jolie and Brad Pitt (14 percent), Jennifer Lopez (10 percent) and Jay-Z and Beyonce (6 percent) -- proving that First Families are always en vogue.   The inaugural "HGTV HomePulse Survey, " the first in a series commissioned by Scripps Networks Interactive and Vision Critical to monitor consumer perspectives on home-related topics such as real estate, renovation, decoration and budgeting, also uncovers that Americans' true obsession is with improving or enhancing their own homes. 

Home Improvement Spending Trumps Vacation The survey of approximately 1,000 randomly selected respondents ages 18+ finds that more than 81 percent believe that "money spent on improving my home will show a good return," while 66 percent agree that "now is a good time to invest in my home." In fact, Americans love their homes so much that 61 percent indicate that they would "choose to spend on their homes rather than on something else like a vacation or the latest electronics."

"We expected the 'HGTV HomePulse Survey' to confirm that people love their homes and are willing to spend money to improve them, but we didn't expect that they would be willing to give up something as important as a vacation to do it," said Denise Conroy, senior vice president, marketing, HGTV.  "The appetite that Americans have for where they live transcends other popular interests and indicates a much deeper relationship between consumers and their homes." 

When it comes to the preferred home improvements, men and women tend to agree on the need to expand the overall square footage of their home.  However, 31 percent of women vs. 17 percent of men would opt to update the decor while 19 percent of men vs. three percent of women would choose technological enhancements.  Interestingly, while many people want to create a comfortable home on the inside, 1 in 3 respondents tagged "a beautiful outdoor space" as extremely important to them.

Sending Out An SOS Americans are passionate about home improvement, but in need of advice and information when working with professionals. Only 1 out of 5, about 22 percent, is confident that they are knowledgeable enough to keep a contractor honest.  Of course, homeowners in need of a confidence boost can watch such HGTV programs as Property Brothers, Renovation Raiders and Love It or List It. 

Pursuing The American Dream The "HGTV HomePulse Survey" also reveals that 76 percent of all non-homeowners are optimistic that they will eventually own a home, undoubtedly underscoring an improving housing market.   Also worth noting is that a whopping 64 percent of non-home owning Millennials believe they will be ready to own their own home in their 30s. 

Results from the "HGTV HomePulse Survey" will be released periodically with new findings culled by Vision Critical and Scripps Networks Interactive.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,057.35 +17.86 0.10%
S&P 500 1,989.78 -2.59 -0.13%
NASDAQ 4,529.9790 -2.1250 -0.05%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs