As the nation prepares to expand access to health benefits through the implementation of the Affordable Care Act (ACA), WellPoint, Inc., HolaDoctor, Inc., and Univision Communications Inc., the leading media company serving Hispanic America, announced today an exclusive media partnership that will provide valuable information to Hispanics who will be eligible for coverage in the newly formed health insurance exchanges later this fall. Under the partnership, WellPoint’s affiliated health plans in California, Colorado, Georgia and New York will be the exclusive health insurance sponsors of Univision’s Peabody Award-winning initiative “Salud Es Vida” (Health is Life).
Univision, HolaDoctor and WellPoint’s affiliated health plans have teamed together to provide Hispanics a multimedia experience that provides important up-to-date information about the ACA including timing of implementation, how to select a health plan and information about subsidies that may be available to them. In addition to sponsored television and radio segments and weekly e-newsletters, consumers in each market will have access to information through monthly community town halls and meetings. Univision, HolaDoctor and the WellPoint plans will also collaborate to create a new online experience, a Health Insurance Center on Univision.com that will provide consumers with information about health insurance available in their communities as well as valuable information about health and wellness. The interactive Health Insurance Center will provide Hispanic consumers a place for information exchange and social support, and will feature trusted community leaders that will share information and guidance.
While more individuals will have access to health care coverage options created under the ACA, the changes under the ACA still leave Americans with questions about how the law will impact them and, for the nation’s Hispanics – many who may be selecting a plan for the very first time, the gaps in knowledge are equally as prevalent. A recent nationwide study found that nearly 52 percent of Hispanics were not informed about the ACA however, 89 percent of those surveyed indicated they want to learn more about the new law.
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