Contrast this unwieldy proposition to a Hulu sale to Yahoo!, which would actually bring another buyer to the table for which content from ABC, Fox and NBC would forever thereafter be a must-have purchase. By selling to this buyer, in other words, Hulu's current owners would not only reap the benefits of a sale but simultaneously increase demand for their content.
Finally, despite all of its recent acquisitions, Yahoo! still has $5.4 billion in cash and marketable securities, with another $9 billion or so anticipated from its 23% remaining stake in IPO-pending Alibaba Group Holding Ltd. That's more than enough by far to effect a change of ownership at Hulu that, from a sellers' perspective, is clean, motivating and demand-increasing.
Written by Richard Morgan