(Nasdaq: DTSI), a leader in high-definition audio solutions and audio post processing technologies, today announced an agreement with KKBOX, a leading digital music provider in Asia, that will integrate the popular service into DTS’ Play-Fi™ app for Android devices, marking the first time that Play-Fi customers in Asia will have access to KKBOX’s 10 million music tracks from more than 500 major and local music labels and publishers.
“Streaming music services have grown tremendously in popularity and are one of the key reasons why we developed Play-Fi,” said Brian Towne, executive vice president and chief operating officer, DTS. “Consumers want access to their favorite songs at the tap of a finger, and with our new partnership with KKBOX, Play-Fi users can now stream more than 10 million music tracks to multiple speakers throughout their homes.”
Through DTS’ Play-Fi app, available for download at Google Play or the Amazon App store, KKBOX subscribers can access their existing accounts, or become a new subscriber. KKBOX subscribers will notice that the familiar and popular features of the service are built right into the Play-Fi app, and have been localized with Chinese language support for the region.
“As people enjoy music services from mobile devices more and more, the needs for sending music wirelessly from their devices to their home audio systems will gradually increase,” said Alex Wang, managing director, APAC, KKBOX, Inc. “Play-Fi is the ideal wireless streaming technology to make that happen, with lossless sound quality, Wi-Fi range, and synchronized multi-room support that Bluetooth cannot match. Play-Fi gives KKBOX users the ultimate music listening experience.”
With Play-Fi, consumers can stream lossless, high-definition audio directly from their Android smartphone or tablet to any product in the Play-Fi enabled audio ecosystem, including the Phorus PS1 Speaker or PR1 Receiver, and the Wren V5PF Speaker, using a standard Wi-Fi network. Play-Fi also gives users full control of the home speaker network—allowing them to set up, link, and stream audio to one speaker system or multiple speaker systems at once over standard Wi-Fi, another industry first.