This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Mediahub/Mullen And Millennial Media Form Partnership To Drive Innovation In Mobile Advertising

Mediahub/Mullen and Millennial Media (NYSE:MM) today announced a mobile advertising partnership to bring new creative opportunities to Mediahub/Mullen’s client base.

As part of the deal, Mediahub/Mullen will gain early access to new creative units and other mobile advertising products from Millennial Media, with the option to serve as a beta partner and use the new technology to benefit their clients. In addition, Mediahub/Mullen will provide consulting and feedback to Millennial Media to help shape and evolve the products in ways that will best drive results for their clients.

“Mobile has become an essential part of the advertising mix,” said Gina Preziosa, VP, Group Digital Media Director at Mediahub/Mullen. “We’re always looking to bring new opportunities to our clients, and by partnering with Millennial Media, we’ll have the ability to get ahead of the curve and implement new technologies before they hit the wider market.”

Millennial Media will also provide custom data reports to analyze performance on all Mediahub/Mullen campaigns, along with regular cross-brand analysis to help Mediahub/Mullen identify overall industry trends to leverage for their client base.

“Mediahub/Mullen has been a pioneer in leveraging cutting edge mobile technology,” said Marcus Startzel, Chief Revenue Officer at Millennial Media. “Whether this is mobile video, rich media, or using data to more effectively target the right consumers, Mediahub/Mullen has seen tremendous success in the past, and they have played an instrumental role in helping bring their clients up to speed in the mobile space.”

Earlier this year, Millennial Media worked with Mullen and their client National Geographic Channel to reach at-home tablet users, and drive consumers to tune in to the premiere of National Geographic Channel’s first original factual drama, “Killing Lincoln.” Once the original programming started, the tablet creative dynamically updated to reflect the content being shown on TV, and provide a real-time experience to consumers.

About Mediahub/Mullen

Mediahub is the media planning and buying group within Mullen, a “hyperbundled” agency, integrating disciplines from creative to digital marketing, media planning and buying, mobile marketing, public relations and social influence, design, CRM and performance analytics. Mediahub is a media organization that works with challenger brands to develop media programs that consumers seek out, share and talk about. Simply put, we believe that ideas, intelligence and integration are the three levers that unlock inspiring media platforms. Mediahub clients include JetBlue, National Geographic Channels, Timberland, Match.com, Olympus and Bose. Mediahub is a two-time OMMA/Mediapost Agency of the Year for Media Planning & Buying and a key factor in Mullen’s recognition as a Fast Company Most Innovative Company and as a two-time Advertising Age A-List Agency. The agency is headquartered in Boston and is an independent brand within the Interpublic Group of Companies (NYSE:IPG).

About Millennial Media

Millennial Media is the leading independent mobile advertising and data platform. Our technology, tools and services help app developers and mobile website publishers maximize their advertising revenue, acquire users and gain audience insights. Our platform also enables us to offer advertisers powerful Mobile Audience Solutions (MAS) that utilize our significant scale, sophisticated targeting and uniquely engaging creative capabilities to deliver meaningful results.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,730.11 -27.80 -0.16%
S&P 500 2,076.78 -0.64 -0.03%
NASDAQ 5,009.2140 -3.9090 -0.08%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs