BB10 devices are very profitable. Papageorgiou believes the new phones generate a gross margin of about 45% on an average selling price (ASP) of $550. That's significantly more than the consensus view that these new phones will sell at an ASP of $485. Additionally, the Street is modeling in a drop in BlackBerry gross margins from 40% last quarter to 38.4% this quarter. He is perplexed how that's possible given that the company will sell a lot more of the more profitable BB10s in the quarter.
There should be a very healthy improvement in BB10 device shipments in the quarter. Papageorgiou is projecting 3.6 million BB10 phones shipped in the quarter. This is up from 1 million in the prior quarter. The consensus view is that BlackBerry will ship 3.3 million BB10 devices. Some analysts like SocGen have even said BlackBerry could ship five million BB10s in the quarter.
The BB7s don't make any money for BlackBerry anyway. A big assumption Papageorgiou makes is that BlackBerry actually doesn't make any money selling its old BB7 phones. I agree with this view based on some research we've done. In the past year, when the company has only been selling the older BB7s, how else was it possible to make a loss when they were still doing around $1 billion a quarter in high margin service revenues each quarter? So, if the customer base is rapidly shifting to BB10s from BB7s, this should be enormously profitable for BlackBerry.
Services won't be down nearly as bad as most expect. One of the things that really spooked BlackBerry investors a few months ago was the idea -- badly communicated by CEO Thorsten Heins -- that BlackBerry's $1 billion-a-quarter high margin service revenue stream might be reduced. Immediately analysts started imagining that it would drop to zero. Then, management clarified that it should shrink no more than single digits each quarter and they were rapidly working to replace that revenue. Papageorgiou thinks that the service revenue line will only be down about 3% this quarter from last to $938 million.
BlackBerry's subscriber count will actually stay flat this quarter. The consensus view is that BlackBerry could see another three million to five million loss in subscribers this quarter, continuing the trend of the last year. Papageorgiou is actually calling for no losses. It's a big call. I'm not sure I -- as someone who's bullish on the company -- believe it. But it is possible with a full quarter of new devices preventing many subscribers from defecting. If they've waited this long and there is no more than just light at the end of the tunnel, it is possible.
Next quarter will get even better and estimates will have to be revised upward. Another big difference between Papageorgiou and the Street is he thinks things will just keep getting better and better for BlackBerry after this quarter. Sales will keep building. Enterprises will keep approving the new BES 10 servers and ordering new phones, so orders will increase accordingly. Most on the Street believe this will be a last gasp quarter for BlackBerry. These bears think management will try to stuff the channel but demand for the new phones won't be there. Papageorgiou thinks it will keep improving. He sees next quarter with the company doing $5.1 billion in revenue and $1.28 in EPS. Consensus on next quarter calls for $3.5 billion in revenue and 46 cents in EPS.
BlackBerry management has totally sandbagged estimates. At one point, Papageorgiou says: "We believe many analysts have kept their EPS numbers consistent with management's guidance of a break-even quarter. However, we just flat out do not believe that guidance. We expect both gross margins and ASPs to be significantly higher on the back of the BB 10 launches and as a result drive decent profitability for the company." Papageorgiou has been a long-time analyst for the company and is geographically close to the headquarters. He knows it a lot better than most covering it from afar only because they have to. I think he's probably right about gauging this point.
A BlackBerry Bull Who's Way Above Consensus
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