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Priceline.com Inc. (PCLN): Today's Featured Leisure Winner

Priceline.com ( PCLN) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day up 0.9%. By the end of trading, Priceline.com rose $9.99 (1.2%) to $819.56 on average volume. Throughout the day, 579,916 shares of Priceline.com exchanged hands as compared to its average daily volume of 710,100 shares. The stock ranged in a price between $814.45-$823.86 after having opened the day at $815.80 as compared to the previous trading day's close of $809.57. Other companies within the Leisure industry that increased today were: Pizza Inn Holdings ( PZZI), up 8.2%, Empire Resorts ( NYNY), up 6.1%, Home Inns & Hotels Management ( HMIN), up 5.1% and Orient-Express Hotels ( OEH), up 4.7%.

priceline.com Incorporated operates as a online travel company. Priceline.com has a market cap of $40.3 billion and is part of the services sector. The company has a P/E ratio of 27.9, above the S&P 500 P/E ratio of 17.7. Shares are up 29.8% year to date as of the close of trading on Tuesday. Currently there are 16 analysts that rate Priceline.com a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates Priceline.com as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, robust revenue growth and largely solid financial position with reasonable debt levels by most measures. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front, Canterbury Park Holding Corporation ( CPHC), down 7.4%, Asia Entertainment & Resources ( AERL), down 3.0%, Dover Downs Gaming & Entertainment ( DDE), down 2.4% and Isle of Capri Casinos ( ISLE), down 2.3%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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