is wasting no time getting guests into the summer swing. No stranger to the summer sun, thanks to a smart hotel design that captures 90 percent of daylight, Starwood’s trailblazing, eco-wise brand, marked the season’s official start with free aviator shades for all guests. The giveaway launched an 11-week call for guests to “Seize the Summer,” complete with a weekly chance to win a built-to-order Strada bike.
Summer Solstice Surprise & Delight
Element Lexington's custom Strada bike. Through Labor Day, Element Hotels will give away a custom Strada bike once a week to guests who pledge on Facebook to seize the summer and savor the sunlight. (Photo: Business Wire)
Complimentary aviator-style sunglasses were given at check-in to every guest staying at an Element hotel on Summer Solstice. The unisex shades kept guests’ eyes well protected on the longest day of the year and made the official start of summer a stylish one.
Pledge to Win a Bike
Through Labor Day, Element Hotels will give away a custom Strada bike once a week to guests who pledge on Facebook to seize the summer and savor the sunlight, for a total of 11 winners. Guests can take the pledge at facebook.com/elementhotels and design their built-to-order bike at
. To provide inspiration, each Element hotel is displaying a one-of-a-kind bike in its lobby throughout the promotion. Element associates will have a chance to win their hotel’s display bike at summer’s end.
‘Relax’ Summer BBQs
Each Thursday Element will host summer Relax receptions. The evening events will give guests a jump on long summer weekends with an outdoor BBQ featuring complimentary appetizers, wine, beer and soft drinks.