June 26, 2013
/PRNewswire/ -- Havas Worldwide announces the appointment of
as Managing Director Digital Europe. In his new role, starting
, Poppelbaum will be responsible for digital strategy and digital new business development as well as enhancing the agency's current capabilities across
"We are very happy to have
join us," said Havas Worldwide Europe CEO
. "With his deep digital knowledge and strong new business expertise, Oliver brings to the agency the perfect experiences and qualifications to help us continue our digital expansion strategy in
"Today, already 25% of Havas's revenue stems from its digital business. My task will be to further increase this share," Poppelbaum said. "Besides the active new business development, we will also further expand and strengthen our existing client offerings."
Poppelbaum previously founded ECE flatmedia GmbH, where as a general manager he developed the first comprehensive and fully digitalized network of out-of-home communication in ECE (Otto Group) shopping centers across
Prior to that role, Poppelbaum was managing director at Scholz & Friends, where he was responsible for the entire digital business as well as serving as director of business development at the holding company Commarco. At Wunderman he was managing director and head of the customized European digital and CRM agency "Team Ford." Poppelbaum started his career at Springer & Jacoby.
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide Network is made up of 11,000 employees in 120 cities and 75 countries, with 316 offices, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Lacoste, Merck, Mondelez International, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in
, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA)