BETHLEHEM, Pa., June 26, 2013 (GLOBE NEWSWIRE) -- OraSure Technologies, Inc. (Nasdaq:OSUR) today announced that it has teamed up with The Reed For Hope Foundation and their new ambassador, award-winning singer/songwriter/actress Keri Hilson, and medical doctor and sexologist Dr. Rachael Ross, to encourage individuals to get tested for HIV on National HIV Testing Day on June 27 th using the new OraQuick ® In-Home HIV Test.
National HIV Testing Day is an annual observance created to encourage Americans to get tested for the HIV virus. This year marks the first observance of National HIV Testing Day when consumers have the option of purchasing the OraQuick ® In-Home HIV Test – the only FDA-approved over-the-counter rapid HIV test, which now empowers consumers to get tested with the same test used by healthcare professionals.
OraQuick ® In-Home HIV Test Educational Campaign Media TourAs part of its ongoing educational and awareness efforts, OraSure has teamed up with The Reed For Hope Foundation and its "Love Healthy" campaign which encourages loved ones to be healthy and test for HIV. The Reed For Hope Foundation (RFHF), which was founded by Emmy Award Winning Casting Director Robi Reed, aims to raise awareness, gather resources, and build alliances with other charities and organizations in the fight to stop preventable diseases like HIV, eliminate health disparities and inspire general wellness. RFHF's Love Healthy Ambassador Keri Hilson and Dr. Rachael Ross will be making media appearances in New York City on June 26 th and 27 th in support of the campaign. The tour is part of an integrated marketing program that includes events, as well as national and local radio, outdoor, television, print and digital advertising. "We are honored to be working with Ms. Hilton and Dr. Ross, The Reed For Hope Foundation, and so many dedicated state and local organizations to raise awareness of the importance of HIV testing, and help reduce the fear and stigma often associated with testing," said Douglas A. Michels, President and Chief Executive Officer of OraSure Technologies. "Now consumers have direct access to the OraQuick In-Home HIV Test – the same test healthcare professionals have used for years. They can now learn their HIV status in the privacy of their own homes."