This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

­Pizza Hut® BOOK IT!® Literacy Program Launches Website To 'Spark Your Greatness' Through Summer Reading

Stocks in this article: YUM

DALLAS, June 26, 2013 /PRNewswire/ -- To kick off summer, the Pizza Hut® BOOK IT!® Program is launching a brand-new initiative to "Spark Your Greatness" and promote children's literacy at www.bookitsummer.com. Kids and their families will be challenged to complete reading tasks, download fun activities and play games to unlock items to customize their own dragon – not to mention win great prizes. This initiative will help slay the "Summer Slide," which is the loss of academic knowledge and skills that many children experience during the months-long break between school years. According to the U.S. Department of Education, students who do not participate in summer enrichment or learning activities during the break can lose 22 percent of the knowledge and skills they gained during the previous school year. ­­­­

(Logo: http://photos.prnewswire.com/prnh/20120531/CG16655LOGO-b)

"Summer is a great time to continue reading aloud as a family and it can also help keep children motivated to read on their own during the school break," said Shelley Morehead, Pizza Hut BOOK IT! Program administrator. "BOOK IT! and Pizza Hut have been promoting children's literacy and getting kids excited about reading for 29 years, so Spark Your Greatness is an entertaining and natural extension for us."

The sweepstakes began June 24, 2013 and ends July 31, 2013. Official Rules can be found at www.bookitsummer.com. No purchase or payment is necessary. The sweepstakes is open to a person who is a legal U.S. citizen, at least 18 years of age as of June 24, 2013, residing in the 50 United States and the District of Columbia.

BOOK IT!, the longest-running corporate-supported reading incentive program in the country, was originally launched by  Pizza Hut in 1985. Today, the program reaches more than 680,000 classrooms and 14 million children annually. Teachers and librarians set monthly reading goals and present students with a reading award certificate when goals are met. Students take the certificates to a Pizza Hut restaurant, where they are congratulated by a team member and given a free, one-topping Personal Pan Pizza®. There is no purchase necessary and the pizza can be taken to go. 

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,097.58 +123.27 0.73%
S&P 500 0.00 -2.75 -0.14%
NASDAQ 4,534.9580 -14.2680 -0.31%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs