NEW YORK (
) -- That's a clever response by the folks at
I took it like the good sport I am; however the message compelled me to make an attempt to boil down the war between
(P - Get Report)
and the music industry. This, of course, is an evolving process with
Things Keep Getting Worse For Pandora
the latest installment. That piece offers context for the specific things I think
Pandora must do better now
The Twitter exchange with musicFIRST provides an excellent opportunity to highlight one of the music industry's biggest shortcomings as well as an area where Pandora has failed to properly execute.
Absolutely, there's too much emphasis on the paycheck, at least paychecks from royalties. That's not where most individual acts and bands make their money. Never have, never will. For them and their advocates to focus almost exclusively on royalties is shortsighted. And it shortchanges musicians who could more effectively work with platforms such as Pandora to cultivate additional lines of revenue.
An analogy to illustrate this bigger picture thinking: I work for
. Would I like to make more money?
Do I think I should make more money?
I guess, but I don't think about it much
. Stepping back and looking at what it means to be part of
, I choose to look beyond the salary the company pays me. Working for
opens up so many other avenues of opportunity. I recognize this. I take advantage of them as best as I can.
You have to realize the power of what you're part of. When I started working for
the number of people paying attention to what I write skyrocketed. This elevated exposure, without doubt, prompted
to call me. The somewhat frequent CNBC appearances led to a call from
, where I now appear frequently. This all circles back to more exposure not only for me, but
and loads of surreal experiences that, knock on wood, continue unabated and become even more dreamlike (thanks to the
That's not a perfect analogy, but it works to articulate the notion that musicFIRST and the other folks who obsess over Pandora
royalties need to ratchet down the rhetoric as much as Pandora does. Look past your nose. Look at the reality of the situation. Royalties serve a select few; they're not going to do a whole lot to improve the quality of life or further the career of
your local indie artist
Also see Pandora in Talks With Music Industry Over Royalties for an update