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MarketStar Announces Partnership With Marketo

Stocks in this article: OMC

OGDEN, Utah, June 25, 2013 /PRNewswire/ -- MarketStar, a leading sales process and personnel agency, proudly announces its partnership with Marketo, the provider of a leading cloud-based marketing software platform and marketing automation software. As an Agency Managed Service Provider and Marketing Service Partner, MarketStar now ranks among a select few agencies qualified to provide consultation and ongoing services to Marketo users.

This partnership formalizes MarketStar's long commitment towards serving clients with the best-in-class lead nurturing and sales process outsourcing. As a partner, MarketStar provides Marketo technology as a hosted instance but can also work with existing Marketo users to maximize their automation investments.

"Our expertise with Marketo's platform enables our lead nurturing team, MarketPro, to provide an integrated solution to create sales-ready leads," said Vaughn Aust, MarketStar's vice president of digital and marketing solutions. "As incredible as the Marketo platform is, users will miss out on the true potential without the assistance of experts who understand the science of nurturing and who have the knowledge to invest in iterative improvements and adjustments over time."

The MarketPro solution augments the Marketo automation platform with highly skilled people and a proven sales-focused methodology. The methodology includes the segmentation and mapping of the customer's sales journey and assigns scores based on their engagement. In addition, grading is used to make sure contacts meet sales expectations so the clients' sales teams are only sent qualified opportunities when they are truly ready.

Through marketing automation technology, the MarketPro team helped one client qualify more than $3 million in opportunities in their first six months. Prior to the introduction of automation, the team was only able to reach 400 leads every three months. MarketPro grew engagement to over 45,000 leads contacted over that same time period.

"Becoming a Marketo Agency and Managed Services Partner proves MarketStar's level of commitment to Marketo customer's revenue growth and success," said Amy Guarino, VP of business development at Marketo.  "We are proud to have MarketStar as a trusted partner providing a full suite of marketing automation services and solutions for our customers."

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