June 25, 2013
, an innovative ad network that helps publishers monetize their audiences with free gifts and rewards, was honored with the Rising Star Award in the Publisher Category at the Annual Rakuten LinkShare Golden Link Awards.
Boomerang was selected among all publishers for its tremendous growth and innovative approach to audience monetization over the past year. Boomerang's network offers free rewards from more than 100 top advertisers – including Gilt, Shutterfly, and PUMA - and helps publishers earn five to 10 times industry CPMs while rewarding users.
"Over the last year, we've seen our platform working for brands and publishers as they look for more effective ways to engage and monetize consumers," said
, CEO of Boomerang. "Being honored with a
Award really validates our approach to advertising. We provide one of the only ways for publishers to reward and engage users while making substantial new revenue for their business."
Boomerang's deep integration with Facebook, which allows consumers to share gifts with their friends, provides social endorsements for brands and boosts publisher revenue. The personalized, captive nature of social gifting also inspires purchases and drives loyalty.
Along with Boomerang, other
Award winners included
, Magazines.com, Macy's, Samsonite, Sephora, eAccountable, Polyvore and Nordstrom.
To find out more about Boomerang's offerings, visit
Boomerang's social gifting and rewards technology helps marketers and publishers connect, engage, and grow through beautiful digital gifting and rewards experiences. The company's B2B platform for marketers helps brands engage customers and ignite word-of-mouth marketing through promotional gifting, delivering 80% increase in revenue compared to traditional campaigns. Boomerang's publisher network allows online publishers to better monetize their audience by giving free gift cards from top brands. The company's consumer website (
) and mobile applications help Facebook friends give unique gifts from top local and online merchants.