W Hotels Worldwide today announced a strategic partnership with the Human Rights Campaign (HRC), the largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality. As an HRC Gold National Partner, the W brand will offer exclusive packages and incentives that benefit HRC, further showcasing its commitment to the community as an advocate for nationwide equality. With this new partnership, W Hotels will continue to develop effective LGBT programming that allows W guests to celebrate their pride while supporting an important cause.
“Hospitality is at our core, and welcoming all people, no matter their sexual orientation, into our dynamic W Hotels is in our DNA,” said Dave Marr, Senior Vice President, North American Brand Management, Starwood Hotels & Resorts. “We are proud to partner with HRC as an advocate for nationwide equality as we continue to develop compelling LGBT programming, allowing W guests to celebrate their pride while supporting an important cause.”
“HRC is proud of our on-going partnership with W Hotels,” said John Lake, Director of Corporate Development for HRC. “Starwood’s longtime 100% score on the HRC Corporate Equality Index shows a strong commitment to their LGBT employees, and this year-long package offers LGBT and allied travelers an opportunity to support a company that gives back to the community.”
Starting now, the W brand will celebrate by inviting travelers to play during Pride with an exclusive HRC Pride 365 package available at W Hotels & Retreats across the United States and Canada. For every package purchased, W Hotels will donate $10 to the Human Rights Campaign in support of LGBT equality nationwide. The specially designed package includes:
- A Fabulous Room
- Triple Starpoints to use toward future stays
- One-year membership to HRC
- $10 donation to HRC to support equality