Today, Taco Bell® announced the next lineup of Feed the Beat® artists!
A new group of 100 up-and-coming #FeedTheBeat artists join the more than 600 alumni to experience the brand’s support and continually expanding program. As these artists and their audiences embody the spirit of Live Más, Taco Bell looks to reach new heights in helping connect the bands with fans and Taco Bell fans with bands.
Feed the Beat support comes in the form of feeding touring musicians with $500 in Taco Bell gift cards – which is how the program began in 2005 – but more importantly, the brand’s passion for supporting artists and artist discovery does not stop there. The Feed the Beat program boosts exposure for various artists by giving them a stage at events around the country, featuring their music in national television commercials, and providing a connection to Taco Bell’s social presence including an active @TacoBell following – with more than 500,000 Twitter followers – and 10 million Facebook fans.
Taco Bell continues to look to Feed the Beat artists to provide the soundtrack for many of Taco Bell’s commercials – which more than 240 million people see at least once a week. Alumni artists Passion Pit, little hurricane, New Politics and Hacienda have seen the positive impact of their music featured in Taco Bell commercials, further connecting these artists to the brand’s audience.“The program provides us with amazing exposure, like having our song featured in a Taco Bell commercial," said lead singer, David Boyd from alumni Feed the Beat band New Politics. "As a band just starting out and touring, it can get pricey eating on the road so being part of Feed the Beat and eating for free at Taco Bell is awesome. This new lineup is lucky because, let's face it, who doesn't love Taco Bell.” At this year’s South by Southwest® (SXSW®) Conferences & Festivals, new Feed the Beat artist Wildcat! Wildcat! opened for alumni artist Passion Pit before a packed crowd. The performance will be the focus of a #FeedTheBeat Rockumentary by acclaimed Director Sam Jones, expected to debut later this year and give a behind the scenes look at each band’s road toward success.