This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

CineTrailer Captivates Audiences With Windows Azure

Stocks in this article: MSFT

REDMOND, Wash., June 25, 2013 /PRNewswire/ --  CineTrailer, a pan-European app developed by DDM, an Italian digital media agency, has migrated its back-end technology to Windows Azure from Amazon Web Services (AWS) to help users choose and view movies via the Web, mobile devices or connected TVs. The company has also built its app for optimization on Windows 8 and Windows Phone 8. Since the migration to Windows Azure in 2012, the CineTrailer app has been downloaded more than 2.5 million times, and is available in 11 countries and in nine languages throughout Europe.


"Transitioning to Windows Azure has allowed us to change, evolve and scale rapidly to meet our customers' needs," said Marco Dufour, chief executive officer at DDM and head of development at CineTrailer. "It costs roughly half of what we were previously paying, and we don't have the costs associated with preparing and maintaining a dedicated database server. With Windows Azure all we need is a few lines of code and we can deploy our app in a fully scalable environment."

The CineTrailer application enables users to watch a movie trailer and then find the nearest theater at which movie is playing via GPS. Users can also bookmark their favorite theaters and put a calendar alert to be reminded of the moment a desired movie is available for viewing.

"Windows Phone was the original environment in which CineTrailer was born and we're particularly enthusiastic about it," said Camillo Morganti, chairman of the board of DDM. "Working with the platform turned out to be an easy task, thanks to the myriad of fantastic features the mobile OS offers, like Live Tiles and swipe interfaces. Windows 8, too, has been a natural evolution and a great way for us to seamlessly engage users on two environments at the same time: tablets and PCs."

CineTrailer also decided to build its app for Windows 8 and Windows Phone because employees were already familiar with other Microsoft platforms before the deployment, having started their experience as professionals with Visual Studio, ASP and SQL Server and subsequently having transitioned to the .NET platform. This meant less time was needed for developers to get comfortable with the platforms and an increased focus could be placed on getting the product to market.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs