Businelli's role marks the first time Coty has had a senior marketing position fully dedicated to color cosmetics, which has become the second-largest and fastest-growing segment in Coty. Businelli has developed an extensive expertise in color focusing on the category throughout her career. She will ensure the expansion of Coty color portfolio, growing such brands as Astor, Rimmel, Sally Hansen, Manhattan and NYC. She will also lead, along with Chief Scientist Officer Ralph Macchio, the Coty Color Technology Innovation Council. Businelli will report to Renato Semerari, president, Coty Beauty."Johanna has already made her strong personal mark on the development of our business. With her avid enthusiasm and industry-leading expertise, she will make a great impact in color cosmetics, which has grown to become the second-largest segment for Coty," said Renato Semerari.
Coty Inc. Promotes Senior Marketing Executives
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