Businelli's role marks the first time Coty has had a senior marketing position fully dedicated to color cosmetics, which has become the second-largest and fastest-growing segment in Coty. Businelli has developed an extensive expertise in color focusing on the category throughout her career. She will ensure the expansion of Coty color portfolio, growing such brands as Astor, Rimmel, Sally Hansen, Manhattan and NYC. She will also lead, along with Chief Scientist Officer Ralph Macchio, the Coty Color Technology Innovation Council. Businelli will report to Renato Semerari, president, Coty Beauty.
"Johanna has already made her strong personal mark on the development of our business. With her avid enthusiasm and industry-leading expertise, she will make a great impact in color cosmetics, which has grown to become the second-largest segment for Coty," said Renato Semerari.
"The creation of this role demonstrates the importance of the color cosmetics sector to Coty," said Businelli. "And it is a very positive step for the future, allowing me to leverage my knowledge of the market and the consumer for color cosmetics across the company."
Businelli joined Coty in 1997 with Coty's acquisition of Rimmel. Since then, she has occupied diverse and growing marketing and general management positions both in the United Kingdom and in Italy. She was most recently in charge of global trade marketing for the color category; working closely across global teams to align Coty's marketing initiatives with company priorities.For complete information on all of Coty's brands, please visit www.coty.com. About Coty Inc. Coty is an emerging leader in global beauty with net revenues of $4.6 billion for the fiscal year ended June 30, 2012. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty's product offerings include such global brands as adidas, Calvin Klein, Chloe, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen. For additional information about Coty Inc., please visit www.coty.com SOURCE Coty Inc.