NEW YORK ( TheStreet) -- Imagine being part of a household that contains a MacBook Pro w/ Retina Display, three iPads (two regular, one mini), three of the latest iPhones, an iPod Nano, an iPod Shuffle and an original iPod, yet you receive almost nonstop hate mail calling you an Apple (AAPL - Get Report) hater.It's tough being one of the lone voices that acknowledges Steve Jobs is dead, but refuses to render him and the culture he built at Apple forgotten. Tough job right now, but somebody's gotta do it.
There was a time when many observers thought about Apple changing the way consumers watch content on their HDTV. Over time, it's become clear that the content holders have an iron grip on content, and so the new question may be: what can we do with that big display that we haven't been doing? That's something Apple is uniquely suited to change.Martellaro's introductory paragraph displays an understanding of Apple rarely seen. He smartly shies away from this nonsense about content, software and services, focusing on Apple's bread and butter -- beautifully-designed, easy-to-use, groundbreaking hardware:
Perhaps one reason the rumored Apple HDTV project hasn't happened yet is because Apple has given up on the notion of how we pay for and watch content, and is instead exploring avenues that they have control over. As Tim Cook has said, Apple remains keenly "interested in" TV, but that may not mean content offerings so much as it means what Apple can do with the hardware.Martellaro goes on to "connect the dots" by linking to various Apple and Apple-related articles before coming back to his spot-on observation:
... maybe Apple is conceeding (sic) to the content holders in order to then move on with its own agenda that it can control.There's not much to add, other than I wish more people took this angle. I'd love more company. But, more importantly, I hope Apple is thinking along the same lines. So, keep the heat on Cook -- somebody has to -- but keep the thought in the back of your mind that he might be quietly doing the right thing with Apple TV, even if it doesn't seem like it. Follow @rocco_thestreet -- Written by Rocco Pendola in Santa Monica, Calif.