This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

SONIC Drive-In Expands Franchise Development In Small Town, USA

Stocks in this article: SONC

As SONIC (NASDAQ: SONC) continues franchise development across the country, the company has its sights set on a particular market segment that’s showing major demand: small towns throughout the Central United States. In recent months, SONIC has opened drive-ins in Shattuck, Okla., and Valliant, Okla., and signed 13 franchise development commitments in other small towns, including: Iowa, La.; Cherokee, Okla.; Medford, Okla.; Verdigris, Okla.; Murfreesboro, Tenn.; Boyd, Texas; Cotulla, Texas; DeQuincy, La.; Dilley, Texas; Nixon, Texas; Shallowater, Texas; Stockdale, Texas; and Three Rivers, Texas.

“New SONIC Drive-In development continues to be an important priority for the company, and our strategy is creating strong momentum,” said Cliff Hudson, chairman, chief executive officer and president of Sonic Corp. “In addition to bringing SONIC to new major markets, we’ve identified an opportunity to bring SONIC to small towns, particularly in our core markets in the heart of the country. The redesign of our prototype building offers a number of benefits, including reduced building costs and land requirements, making it easier for these local owner-operators to open a drive-in and see a greater return on their investment. In addition, our increase in funding for national advertising creates increased consumer demand and positions our franchisees for successful new drive-in openings.”

“Many of these small town economies are thriving due to local energy plays, and civic leaders, residents and workers are craving new restaurant options. We’ve met a number of entrepreneurs who know their local communities, see the opportunity and recognize that SONIC is the perfect franchise to seize it,” said Bob Franke, senior vice president of franchise sales and international development for Sonic Corp. “We’re in a unique position to meet their needs, and we’re flexible in working with our franchise partners. For example, we’ve worked with them to reduce the building footprint, reduce the number of drive-in stalls and add a drive-thru, without sacrificing sales capacity and the SONIC experience our customers expect and love.”

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs