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Brevard County Choice Students, 'Reserve Your Seat' For School Bus Service

Stocks in this article: STB

DANIEL ISLAND, S.C., June 24, 2013 (GLOBE NEWSWIRE) -- SchoolWheels Direct, Inc. ("SWD"), a subsidiary of Student Transportation Inc., (STI) (TSX:STB) (Nasdaq:STB), North America's third-largest provider of school bus transportation services, announced that it's new service SchoolWheels Direct has formed numerous routes that will transport students to over ten Brevard County Millennium, Magnet and Choice Schools. The service will be implemented for those students who were displaced from the district operated transportation system due to recent budgetary reductions. SchoolWheels Direct provides a private transportation option in addition to other innovative services to ensure a safe and secure transportation system for students. To learn more and view the Brevard routes, visit www.schoolwheels.com .

For Brevard parents, the company has introduced a "fill-the-bus" yield pricing strategy to help parents lower their transportation costs, while getting their children to school safely and on time without the hassles of car pooling. Basically, the more students who reserve seats, up to the state capacity legal limits for the bus, the per-child fee goes down for the entire vehicle. Parents can achieve as low as $5.28 per day or $95 per month, by encouraging others who attend the same schools to also utilize the service. The pricing strategy also includes flexible one, four and ten payment option plans, in addition to discounts for a second student in a family, AM only or PM only riders and Family Maximum discount rates for three or more students in a household.

According to the American Automobile Association (AAA), automobile expenses run approximately $.59 per mile to cover the cost of fuel, maintenance and insurance. Next school year will most certainly guarantee increased vehicle traffic at arrival and dismissal times, revised car loop traffic patterns, increased expenses and longer idle times which affect the community's environment. Estimating the cost for parents of daily transportation for a 10 mile round trip to drop off and pick up students yields a daily minimum cost of $23.60/day, not including their time let alone altering working parents' schedules.  

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