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TheStreet Open House

The Direct Air Convection Technology In GE's New Wall Ovens Significantly Increases Air Coverage On Food, Resulting In Enhanced Cooking Performance. (Photo: GE)

Stocks in this article: GE

(NYSE: GE) — GE’s new wall ovens feature the latest cooking technology— True European Convection with Direct Air. New vents on the top of the oven cavity—an industry first in full-size ovens—focus air directly on the food providing significantly increased air flow and great cooking performance. The new technology makes it easier than ever for aspiring home cooks to evenly bake food from perfectly browned pies to expertly crisped turkeys. And because great food shouldn’t come with a sacrifice of time or convenience, an iPhone® and Android™ app lets consumers remotely control the Brillion™-enabled ovens with Wi-Fi access.*

The Direct Air convection technology in GE's new wall ovens significantly increases air coverage on  ...

The Direct Air convection technology in GE's new wall ovens significantly increases air coverage on food, resulting in enhanced cooking performance. (Photo: GE)

Elevated performance

In GE’s newly designed wall ovens, the Direct Air** convection system distributes heated air from two sources—both the top and back wall of the oven depending on the cooking mode. Unlike most convection systems, the oven’s fans can reverse in direction and operate at multiple speeds.

“We’re elevating the cooking experience at home with technology that wraps around your food better than ever before and achieves outstanding results,” said Jon Bostock, marketing manager, cooking appliances, GE Appliances.

In addition to even cooking, convection ovens cook many foods faster. “Shorter cooking times are a huge bonus for today’s busy families and people who like to entertain,” said Bostock.

Remote control oven

As consumers rely even more on their mobile devices, GE is leading the way to make interacting with their appliances and saving time as effortless as possible from wherever they happen to be. GE’s newest mobile app gives consumers the freedom to control their oven using Wi-Fi technology. They can preheat; set the timer; change the temperature or cooking function; and check cooking status while managing activities, such as gardening or homework with the kids. The current feature allows control via mobile app from within the home or yard, and a remote option will be available as an upgrade at a later date.

“If you want to preheat your oven while doing laundry, our new GE wall ovens can help,” said Bostock. “Don’t worry about burning a casserole while you’re doing the things that matter most, such as playing with your daughter in the yard. GE’s app will notify you when the cook time is complete, so you can turn off the oven remotely.”

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