This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

McCann Erickson Melbourne's "Dumb Ways To Die" Is Most Awarded Ad Campaign In Cannes Festival's 60-Year History; Wins A Record 5 Grand Prix Lions

NEW YORK, June 24, 2013 /PRNewswire/ -- "Dumb Ways To Die," the irresistible pop-culture phenomenon from McCann Erickson Australia for Metro Trains Melbourne, on Saturday became the most awarded campaign in the 60-year history of the Cannes Lions International Festival of Creativity (formerly known as the Cannes International Advertising Festival). "Dumb Ways To Die" won five Grand Prix Lions, the highest honor awarded at the festival, as well as 18 Gold Lions, 3 Silver Lions and 2 Bronze Lions.

The campaign, designed to keep Melbourne citizens from getting hurt in and around Metro train service areas, became a viral video sensation, with more than 50 million views on YouTube alone, thanks to its catchy theme song, darkly amusing animation and playful lyrics.

John Mescall, Executive Creative Director of McCann Australia, said: "It was clear we were in for a great week after winning 11 Lions on the first night, but this is incredible. This goes to show what you can do with a great client and a good amount of hard work and dedication within an agency. I'm very proud of everyone on the team here."

With McCann Melbourne dominating the Festival, McCann Worldgroup won 66 Lions in total at the 2013 awards show, the most in the advertising network's history.

McCann Erickson offices in Mumbai, Milan, Spain, Oslo and Bucharest all won multiple Lions. McCann offices in Finland, Singapore, Manila and Stockholm each won a Lion.

McCann Worldgroup agencies The Martin Agency and Weber Shandwick each won multiple Lions across several different Cannes Lions categories and Universal McCann also won a Lion.

Harris Diamond, Chairman and CEO of McCann Worldgroup, said, "This is a terrific achievement for the entire McCann network, highlighted by the tremendous success of our Melbourne office. The recognition by our industry peers across categories from digital to integrated, film to design, direct to PR is a testament to the great work all of our staff has been doing around the world."

Additionally, last week The Effie Awards, the pre-eminent industry award that measures effectiveness in marketing communications, ranked McCann Worldgroup as the third most effective ad agency network in the world in its Global Effie Index, a sharp move up from McCann Worldgroup's fifth-place ranking in 2012.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,813.39 +1.20 0.01%
S&P 500 2,088.87 -0.27 -0.01%
NASDAQ 5,116.1430 +13.3350 0.26%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs