To kick off the start of summer, Starbucks Coffee Company (NASDAQ:SBUX) today announced the introduction of a new line-up of summer beverages so customers can choose their favorite refreshing beverage at all times of the day. Launching tomorrow in stores nationwide is the newest member of the Starbucks Refreshers™ beverage family – Valencia Orange – in both handcrafted and Starbucks VIA® formats. In addition, Starbucks is offering new handcrafted Orange Spice Iced Coffee and Shaken Iced Peach Green Tea Lemonade for a limited time.
The Valencia Orange Starbucks Refreshers™ beverages are made with real fruit and fruit juice, highlighting Valencia orange and clementine flavors and topped off with a real naval orange slice, for an unexpected, vibrant twist on citrus with notes of jasmine, cardamom and apricot. Like the Cool Lime and Very Berry Hibiscus flavors, Valencia Orange is made with green coffee extract, which contains the caffeine found naturally in green coffee beans. All three Starbucks Refreshers™ beverage flavors are lightly caffeinated – perfect for customers looking to restore their energy and get them through the afternoon lull.
“The summer months are all about picnics, road trips, days at the beach and other on-the-go adventures,” said Sandra Stark, vice president of Blended Beverages & Refreshment for Starbucks. “Starbucks refreshment line-up is the perfect complement to our customers’ daily routines – from iced coffee in the morning, to iced tea paired with lunch and Starbucks Refreshers™ beverages as an afternoon pick-me-up.”
Customers are invited to get through the afternoon lull this Thursday, June 27, through Saturday, June 29, with the “3 p.m. Wake-Up Call.” Daily from 3-5 p.m. at participating stores, customers can purchase any size or flavor of handcrafted Starbucks Refreshers™ beverage for half price – the perfect opportunity to try the new Valencia Orange flavor.New Starbucks Seasonal Coffee – Kati Kati Blend™ Delicious served iced for summer is the new Kati Kati Blend™, a blend of East African coffees. Swahili for “between,” Kati Kati strikes an invigorating balance between the citrus and spice notes from Kenya and the subtle floral aromas and crisp acidity from Ethiopia. This coffee is perfect for summer mornings and is delicious brewed hot or iced. Like Starbucks other seasonal favorites, Kati Kati Blend™ is only available in Starbucks® stores for a limited time.
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