This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Hudson's Bay Revs Into Summer With Cross-Canada Project Adventure

Four Explorers. Two Months. One Epic Road Trip.

TORONTO, June 24, 2013 /CNW/ - This summer, Hudson's Bay, the iconic Canadian brand and original adventurers has set out on an epic journey across the country in an instantly recognizable custom-branded RV featuring the company's signature stripes. Coined Project Adventure, the journey will see four explorers embark on a modern day two-month long road trip across Canada to some of the most exciting and inspiring destinations this country has to offer.

Showcasing the vast landscape and great Canadian outdoors, Project Adventure's explorers will take on fun activities on land, at sea and in the air and will be entirely documented and shared on B-Insider.com in a webisode series launching July 1 st and across all social media channels. The tour kicked off on June 19 th in Vancouver, British Columbia with stops in 49 Canadian cities and finishes in Rocky Harbour, Newfoundland on August 11 th. Continuing to celebrate its past, present and much-anticipated future, Hudson's Bay is hitting the open road for a truly Canadian experience, sharing the unique beauty of our country and the adventure embedded deep within.

"Project Adventure recaptures Hudson's Bay's heritage and history as the original adventurer and looks ahead to the future in a modern, interactive and social way," says Marc Metrick, EVP, Chief Marketing Officer, Hudson's Bay Company. "Our brand has always represented the Canadian spirit of adventure and this cross- Canada tour is an opportunity for us to engage with our consumers in an exciting way and take them on a trip of a lifetime across this beautiful country and into the great outdoors."

Living the Canadian Dream

Hand-picked for their innate sense of adventure, the explorers leading this journey are Michael Simonetti, age 27; Brent Marson, age 27; Ryan Banting, age 20; and Chris Arthur, age 20. All are avid-travelers, athletes and film-makers, with a love for the great outdoors.

Decked out from head to toe in Hudson's Bay signature Stripes Collection, the team of four will make Canada their home and playground for the next two months, participating in true Canadian summer outdoor activities and adventures including surfing, kayaking, bear tours, an alpine helicopter tour, mountain biking, visiting a bison safari, snorkeling with Beluga whales, dog sledding, wakeboarding, waterskiing, the CN Tower Edge Walk, paragliding, and much more.

Supporting Canada's Olympic Athletes

Along the way, selected Canadian Olympic athletes will meet up with the explorers for an exclusive Olympic training session. The explorers will get to spend a day in the life of an Olympian and will receive lessons from the pro's in the sports or activities that they've spent their lives training for, or in their current outdoor athletic passion including surfing, kayaking, mountain biking, volleyball and archery.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,912.11 -70.48 -0.42%
S&P 500 1,969.95 -8.96 -0.45%
NASDAQ 4,442.6980 -2.2110 -0.05%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs