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Hudson's Bay Revs Into Summer With Cross-Canada Project Adventure

Four Explorers. Two Months. One Epic Road Trip.

TORONTO, June 24, 2013 /CNW/ - This summer, Hudson's Bay, the iconic Canadian brand and original adventurers has set out on an epic journey across the country in an instantly recognizable custom-branded RV featuring the company's signature stripes. Coined Project Adventure, the journey will see four explorers embark on a modern day two-month long road trip across Canada to some of the most exciting and inspiring destinations this country has to offer.

Showcasing the vast landscape and great Canadian outdoors, Project Adventure's explorers will take on fun activities on land, at sea and in the air and will be entirely documented and shared on in a webisode series launching July 1 st and across all social media channels. The tour kicked off on June 19 th in Vancouver, British Columbia with stops in 49 Canadian cities and finishes in Rocky Harbour, Newfoundland on August 11 th. Continuing to celebrate its past, present and much-anticipated future, Hudson's Bay is hitting the open road for a truly Canadian experience, sharing the unique beauty of our country and the adventure embedded deep within.

"Project Adventure recaptures Hudson's Bay's heritage and history as the original adventurer and looks ahead to the future in a modern, interactive and social way," says Marc Metrick, EVP, Chief Marketing Officer, Hudson's Bay Company. "Our brand has always represented the Canadian spirit of adventure and this cross- Canada tour is an opportunity for us to engage with our consumers in an exciting way and take them on a trip of a lifetime across this beautiful country and into the great outdoors."

Living the Canadian Dream

Hand-picked for their innate sense of adventure, the explorers leading this journey are Michael Simonetti, age 27; Brent Marson, age 27; Ryan Banting, age 20; and Chris Arthur, age 20. All are avid-travelers, athletes and film-makers, with a love for the great outdoors.

Decked out from head to toe in Hudson's Bay signature Stripes Collection, the team of four will make Canada their home and playground for the next two months, participating in true Canadian summer outdoor activities and adventures including surfing, kayaking, bear tours, an alpine helicopter tour, mountain biking, visiting a bison safari, snorkeling with Beluga whales, dog sledding, wakeboarding, waterskiing, the CN Tower Edge Walk, paragliding, and much more.

Supporting Canada's Olympic Athletes

Along the way, selected Canadian Olympic athletes will meet up with the explorers for an exclusive Olympic training session. The explorers will get to spend a day in the life of an Olympian and will receive lessons from the pro's in the sports or activities that they've spent their lives training for, or in their current outdoor athletic passion including surfing, kayaking, mountain biking, volleyball and archery.

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