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Swedish Hockey Fans Getting Smart Wi-Fi From Ruckus

Stocks in this article: RKUS

In addition to experiencing and watching the hockey game, fans will also be better able to access supplementary information about the game, plus information on other hockey games taking place nationwide.  For example, information about arena attendance, why a player was injured in the second period, or finding out how long a player has been on the ice is new supplemental information that fans with mobile devices like smartphones and tablets will now be able to easily access and view with Ruckus Smart Wi-Fi networks in place–improving the overall fan experience at games.  Other content such as video highlights from other SHL games, and interactive content like the ability to vote for the player of the game, is also planned.

The SHL is also developing plans to utilize their Ruckus Smart Wi-Fi network to run advertisements and sell tickets to future games online to attending fans, and give employees the ability to use it to manage the arenas' restaurant systems.

Since 2005, Sports Editing Sweden AB (SES) has been a supplier of websites, mobile services, editorial content and video production for the SHL. Early on, SES saw a strong need for a stable, high-performance, reliable Wi-Fi network in SHL arenas to deliver useful, arena-specific services to hockey fans, instead of forcing users to rely on a frequently congested 3G cellular network.

"In order for our 'Better than Home' concept to become reality, we knew we needed a very capable and reliable Wi-Fi network," said Andreas Brannstrom, CEO of SES.

Robert Heden, regional sales manager for Ruckus Wireless in the Nordics and Baltics, was not surprised that SES chose Ruckus Wireless products, explaining: "We continue to see our Smart Wi-Fi products deliver better performance over competitive alternatives, offering more coverage and capacity for users with fewer access points needing to be installed by our customers. This results in lower costs and easier installations."

Lasse Woien, a project manager at SES who is responsible for the "Better than Home" project sums it all up, stating, "The key to our success was really finding the right Wi-Fi supplier that was as concerned about reliable and fast Wi-Fi connectivity as we were. After an exhaustive supplier search—a process that has taken us nearly one and a half years—we found the only carrier-class Wi-Fi supplier focused on solving this problem, Ruckus. That made our decision easy."


Icecon AB is a Swedish IT company that started at the turn of 2010-2011 and already has around 65 employees. They are located at five locations in Sweden: Kramfors, Umea, Lulea, Goteborg and Sundsvall. Icecon is a total IT supplier and with services in operation, infrastructure, systems development, ERP solutions and financing solutions through its own finance company. Icecon works all over Sweden and has extensive experience in advanced solutions based on our partners' products. For more information, visit

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