This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

New Campaign Wants Patients To Know "Iron Matters"

LEXINGTON, Mass., June 24, 2013 (GLOBE NEWSWIRE) -- In response to a recent national survey finding that three-quarters of Americans don't fully understand the role that iron plays in the body, 1 AMAG Pharmaceuticals, Inc. (Nasdaq:AMAG) today announced the launch of Iron Matters™, a new campaign to help patients better understand the causes and impact of iron deficiency anemia (IDA). More than 4 million Americans have IDA, yet few understand the condition and limited educational resources exist on IDA, its underlying causes and the overall importance of iron's role in maintaining good health.

"Iron Matters offers patients and their caregivers a trustworthy resource for information on iron deficiency anemia (IDA) and the importance of maintaining healthy iron levels," said Cheryl Garrison, co-founder and executive director of the Iron Disorders Institute, a non-profit dedicated to informing the public about iron disorders. "We see firsthand the deep impact IDA can have on patients' daily lives and know that a well-informed patient is vital in today's health care environment. We welcome Iron Matters to the great challenge of changing attitudes of complacency around this often-ignored condition."

According to results from a May 2013 online survey, most adults recognize the important role of iron in the production of healthy red blood cells. 2 Nevertheless, IDA is often ignored, forcing patients to tolerate the chronic symptoms of anemia, including extreme fatigue, dizziness and irritability, among others. Moreover, many young women of child-bearing age, for whom iron is particularly critical, have little understanding of the role of iron in their health. 3

The underlying causes of IDA are diverse and can impact many different people, although the majority of those diagnosed with IDA are women. Over one and a half million IDA patients are estimated to have chronic kidney disease, while another 2.4 million suffer from anemia due to other causes such as abnormal uterine bleeding, gastrointestinal disorders, inflammatory diseases and chemotherapy-induced anemia. 4

AMAG's Iron Matters campaign will help patients and health care providers better understand and identify the symptoms and causes of IDA through a variety of educational resources and outreach activities, including:
  • First-of-its kind, patient-focused online information portal about IDA and the importance of iron
  • Regularly updated expert columns on various aspects of IDA, such as simple ways to boost your iron levels through diet and iron-rich recipes, written by leaders in nutrition, women's health, hematology and oncology and gastrointestinal conditions that lead to IDA
  • Compelling firsthand accounts of how real patients came to learn they had IDA and were able to overcome debilitating symptoms of the condition, in partnership with their health care providers
  • Tip sheets and frequently asked questions (FAQ) that health care providers can share directly with patients or that patients can download and print from the website
  • Educational opportunities for health care providers from fields most likely to come into contact with IDA, including gastroenterology, hematology/oncology and nephrology
  • Outreach and collaboration with third-party advocacy and medical groups whose missions are to arm patients, providers and caregivers with the latest scientific knowledge on relevant health conditions
  • Direct communication with medical and consumer media to help get the word out about resources available on IDA

"We know that iron deficiency anemia is a serious health problem, yet many patients continue to suffer needlessly," said William Heiden, president and chief executive officer of AMAG. "Our goal with the Iron Matters campaign is to help enable patients and health care providers to more easily recognize the effects and causes of IDA. We also hope Iron Matters will open an important dialogue between patients and their health care providers."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.27 -0.76%
FB $101.00 1.47%
GOOG $684.12 0.89%
TSLA $143.67 -3.09%
YHOO $27.10 1.04%


Chart of I:DJI
DOW 15,914.74 -99.64 -0.62%
S&P 500 1,851.86 -0.35 -0.02%
NASDAQ 4,283.5920 +14.8290 0.35%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs